Pay TV and the Reality of Cord Cutting

This 360 View Update quantifies the consumer groups that are flowing away from traditional pay TV, including those cancelling services and those who never subscribe. It assesses their motivations, values, and viewing habits, including profiles of Cord Cutters, Cord Shavers, and Cord Nevers.

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Pay-TV Service

Pay-TV Service Subscriptions (2011 - 2016)

Pay-TV Service Subscription by Age (2014 - 2016)

Pay-TV Service Subscription by Income (2014 - 2016)

Pay-TV Service Subscription by Length of Time in Current Residence (2014 - 2016)

Comparison of Pay-TV Subscribers (2014-2016)

Pay TV Service ARPU (2010 - 2016)

Satisfaction with Pay-TV Service (Q3/16)

Satisfaction with Current Pay-TV Service by Number of Channels in TV Package (Q3/16)

Satisfaction with Current Pay-TV Service by Recent Change on Pay-TV Service (Q3/16)

Years with Pay-TV Service Provider (Q3/16)

Length of Time Subscribing to Pay-TV Service (Q3/16)

Cord Cutters, Cord Shavers, & Cord Nevers

Cord Cutters, Cord Shavers, and Cord Nevers (2015 - 2016)

Cord Cutters by Age (2015 - 2016)

Cord Cutters by Income (2015 - 2016)

Cord Nevers by Age (2014 - 2016)

Cord Nevers by Income (2015 - 2016)

Cord Nevers by Length of Time in Current Residence (2015 - 2016)

Cord Shavers by Age (2014 - 2016)

Cord Shavers by Income (2015 - 2016)

Top 3 Leisure Activities by Pay-TV Subscription Status (Q3/16)

Cord Cutters, Cord Shavers, & Cord Nevers: Pay-TV and Broadband Services

Likelihood of Not Canceling Pay-TV Service If Offered Specified Features (Q3/16)

Previous and Current Pay-TV Service Providers (Q3/16)

Likelihood of Not Downgrading Pay-TV Service If Offered Specified Features (Q3/16)

Pay-TV Service Provider: Cord Shavers vs. All Pay-TV Subscribers (Q3/16)

Likelihood of Subscribing to Pay-TV Service in the Next 12 Months
by Type of Pay-TV Non-Subscriber (Q3/16)

Length of Time Since Last Subscribing to Pay-TV Service (Q3/16)

Reason for Cancelling Pay-TV Service (Q3/16)

Demographic Profiles of Cord Nevers, Cord Shavers and Cord Cutters (Q3/16)

Pay-TV Service ARPU (Q3/16)

Broadband Service Download Speed by Pay-TV Subscription Status (Q3/16)

Upgrades/Downgrades to Broadband Service by Pay-TV Subscription Status (Q3/16)

Cord Shavers: Length of Time Subscribing to Pay-TV Service (Q3/16)

Cord Cutters, Cord Shavers, & Cord Nevers: Video Consumption

Video Consumption by Media Type by Pay-TV Subscription Status (Q3/16)

Video Consumption by Platform by Pay-TV Subscription Status (Q3/16)

Monthly Video Expenditure on Media Type by Pay-TV Subscription Status (Q3/16)

Adoption of Connected In-Home Entertainment Devices by Pay-TV Subscription Status (Q3/16)

Overall OTT Subscriptions by Pay-TV Subscription Status (2015-2016)

Number of OTT Subscriptions by Pay-TV Subscription Status (Q3/16)

Top 5 OTT Service Subscriptions by Pay-TV Subscription Status (2015-2016)

Attitude Towards Pay-TV Service by Pay-TV Subscription Status (Q3/16)

Publish Date: 1Q 2017

Slides: 70


Authored By:
Brett Sappington - Senior Director of Research
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst
Katherine Li - Researcher

© February 2017 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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