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About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Demographics:

Daily Use of Spanish in the Home (Q4/15)

Comparison of Spanish-bilingual BB HHs with All BB HHs (Q4/15)

Pay-TV Service & Feature Uptake:

Pay-TV Service Subscription (Q4/15)

Pay-TV Service Subscription (2014 - 2015)

Pay-TV Service Providers (Q4/15)

Uptake of Premium Pay-TV Services (2015)

Premium Pay-TV Features (Q4/15)

Monthly Cost of Pay-TV Service (Q4/15)

Average Monthly Cost of Home Services (Q4/15)

Feature Use:

Weekly Use of Premium Pay-TV Service Features (Q4/15)

Weekly Use of Complimentary Pay-TV Service Features (Q4/15)

App/Website Sources for Watching TV Programs on Specified Platforms (Q4/15)

Changes to Pay-TV Service:

Changes to Pay-TV Service (Q4/15)

Previous Pay-TV Subscription Period (Q2/15)

CE Devices Owned and Used:

Adoption of In-Home Entertainment Devices (Q4/15)

Adoption of Connected In-Home Entertainment Devices (Q4/15)

Attitudes and Adoption of Video Services:

Attitudes About Pay-TV Service (Q4/15)

Appeal of Television Channel Types in a Pay-TV Service Package (Q4/15)

Attitudes About Video Services (Q4/15)

Adoption of OTT Subscription Services (Q4/15)

Personal Use of OTT Services (Q4/15)

Publish Date: 2Q 2016

Slides: 47

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Authored By:
Brett Sappington - Senior Director of Research
Yilan Jiang - Senior Research Manager
Katherine Li - Researcher
David Mitchel - Research Analyst

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Published by Parks Associates
© April 2016 Parks Associates | Dallas, Texas 75248

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