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About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Demographics:

Daily Use of Spanish in the Home (Q4/15)

Comparison of Spanish-bilingual BB HHs with All BB HHs (Q4/15)

Pay-TV Service & Feature Uptake:

Pay-TV Service Subscription (Q4/15)

Pay-TV Service Subscription (2014 - 2015)

Pay-TV Service Providers (Q4/15)

Uptake of Premium Pay-TV Services (2015)

Premium Pay-TV Features (Q4/15)

Monthly Cost of Pay-TV Service (Q4/15)

Average Monthly Cost of Home Services (Q4/15)

Feature Use:

Weekly Use of Premium Pay-TV Service Features (Q4/15)

Weekly Use of Complimentary Pay-TV Service Features (Q4/15)

App/Website Sources for Watching TV Programs on Specified Platforms (Q4/15)

Changes to Pay-TV Service:

Changes to Pay-TV Service (Q4/15)

Previous Pay-TV Subscription Period (Q2/15)

CE Devices Owned and Used:

Adoption of In-Home Entertainment Devices (Q4/15)

Adoption of Connected In-Home Entertainment Devices (Q4/15)

Attitudes and Adoption of Video Services:

Attitudes About Pay-TV Service (Q4/15)

Appeal of Television Channel Types in a Pay-TV Service Package (Q4/15)

Attitudes About Video Services (Q4/15)

Adoption of OTT Subscription Services (Q4/15)

Personal Use of OTT Services (Q4/15)

Publish Date: 2Q 2016

Slides: 47

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Authored By:
Yilan Jiang - Senior Director of Consumer Analytics
Katherine Li - Data Analyst
David Mitchel - Research Analyst

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Published by Parks Associates
© April 2016 Parks Associates

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Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.