Premium Broadband Households: The Target Market

Households with or interested in premium broadband services are some of the most coveted subscribers among broadband providers. This study examines these households to understand what sets them apart from those willing to settle for lower tiers of services. The research examines video service subscriptions, bundling, demographics, perceptions, CE / smart home / connected health devices owned, service expectations and other characteristics that define this unique group of broadband households.

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Publish Date: 2Q 2020

Slides: 40


Authored By:
Steve Nason - Research Director

Published by Parks Associates
© April 2020

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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