Smart Product Adoption

Smart Product Adoption evaluates the trends in smart product adoption, assesses consumer preferences for different channels to market, and identifies the impact of different demographic attributes on adoption of smart home products. In addition, this report examines trends in familiarity and the sources of information used in the purchase decision process.

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About the Research

Previous Research

Privacy and Big Data: Safeguarding Consumers (Q3/15)

Competition in Residential Security  (Q2/15)

Privacy Concerns about the Smart Home (Q1/15)

Monetizing Connected Products and Systems (Q4/14)

Key Findings

Industry Insight

Recommendations

Segmenting Smart Product Owners:

Segmentation Overview

Parks Associates Smart Home Segments

Smart Home Segments (Q2/14)

Attitudinal Factor Analysis

Attitudinal Motivations by Segment (Q2/14)

Smart Home Device Awareness:

Familiarity with Smart Home Products or Smart Home Services (2014 - 2015)

Familiarity with Smart Home Products by Smart Home Segment (2014 - 2015)

Familiarity with Smart Home Services by Smart Home Segment (2014 - 2015)

Familiarity with Smart Home Aspects (Q2/15)

Familiarity with Smart Home Aspects by Segment (Q2/15)

Information Source by Smart Home Device Familiarity (Q2/15)

Smart Home Device Adoption Trends:

Smart Home Device Adoption Rate (2014-2015)

Smart Home Device Adoption Rate (Q2/15)

Smart Home Device Adoption by Security System Ownership (Q2/15)

Average # of Smart Home Device Categories Owned Among Owning HHs by Security System Ownership (Q2/15)

Smart Home Device Ownership by Age (2014-2015)

Average # of Smart Home Device Categories Owned Among Owning HHs by Age (Q2/15)

Smart Home Device Ownership by Home Size (2014-2015)

Average # of Smart Home Device Categories Owned Among Owning HHs by Home Size (Q2/15)

Smart Home Device Ownership by Household Income (2014-2015)

Smart Home Device Ownership by Children at Home (2014-2015)

Smart Home Device Ownership by Length of Time in Current Residence (2014-2015)

Average # of Smart Home Device Categories Owned by Gender (Q2/15)

Smart Home Device Ownership by Segment (2014-2015)

Leading Brands in the Smart Home Products Market:

Safety & Security Devices: Top Five Brands Purchased in Year (2014 - 2015)

Energy Management Devices: Top Five Brands Purchased in Year (2014 - 2015)

Misc. Smart Home Products: Top Five Brands Purchased in Year (2014 - 2015)

Purchase Intentions:

Overall Smart Home Device Purchase Intention (2014-2015)

Smart Home Device Purchase Intentions: Safety & Security Devices (2014-2015)

Smart Home Device Purchase Intentions: Energy and Resource Management Devices (2014-2015)

Smart Home Device Purchase Intention by Security System Ownership (Q2/15)

Overall Smart Home Device Purchase Intention by Smart Home Segment (2014-2015)

Channel Preferences:

Consumer Trust in Smart Home Product Purchase Channels (Q2/15)

Intended Purchase Channel to Buy Specified Smart Home Products (Q2/15)

Consumer Trust in Smart Home Product Purchase Channels (Q2/15)

Door Locks: Intended Purchase Channel (Q2/15)

Lightbulbs: Intended Purchase Channel (Q2/15)

Home or Kitchen Appliances: Intended Purchase Channel (Q2/15)

Smart Thermostats: Intended Purchase Channel (Q2/15)

Networked Security Cameras: Intended Purchase Channel (Q2/15)

Additional Research from Parks Associates

Publish Date: 3Q 2015

Slides: 71


Authored By:
Tom Kerber - Director, IoT Strategy
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst

Published by Parks Associates
© September 2015 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

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