Smart Watch: Purchase Drivers

This 360 View Update assesses the current state of the smart watch market. It quantifies how consumers purchase, use, and think about both smart watches and traditional watches. Findings help smart watch manufacturers, traditional watch manufacturers, and app developers refine their business strategies at this pivotal time in the market. 

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Smart Watch Ownership Trends and Purchase Intentions

Smart Watch Ownership (2014 - 2016)

Smart Watch Personal Users by Mobile Device Ownership (Q4/16)

Smart Watch: Time of Purchase (Q4/16)

Brand of Smart Watch Personally Used (Q4/16)

Model of Smart Watch Used (Q4/16)

Smart Watch Operating System (Q4/16)

Smart Watch Purchase Intention (2014 - 2016)

Smart Watch Purchase Intention by Smartphone OS (Q4/16)

Smart Watch Purchase Intention by Personal Users (Q4/16)

CE Device Purchase Intentions Among Smart Watch Users (Q4/16)

Consumer Attitudes and Usage Trends

NPS: Smart Watch and Other CE Devices (Q4/16)

NPS by Smart Watch OS (Q4/16)

NPS by Smart Watch Brand (Q4/16)

Frequency of Wearing a Smart Watch (Q4/16)

Frequency of a Wearing Smart Watch by Smart Watch OS (Q4/16)

Frequency of Smart Watch Use by Activities Performed (Q4/16)

Likelihood of Recommending Smart Watch by Frequency of Use (Q4/16)

Smart Watch: Frequency of Use Over Time (Q4/16)

Smart Watch: Frequency of Use Over Time by Smart Watch OS (Q4/16)

Smart Watch: Frequency of Use Over Time by Smart Watch Brand (Q4/16)

Purchase Considerations and Use Cases

Smart Watches: Top Ranked Purchase Considerations (Q4/16)

Smart Watch: Top 5 Ranked Purchase Considerations by Operation Systems (Q4/16)

Smart Watches: Top 5 Ranked Purchase Considerations by Likelihood of Recommendation (Q4/16)

Smart Watches: Top Ranked Features Inducing Purchase (Q4/16)

Smart Watch: Top Ranked Features Inducing Purchase by OS (Q4/16)

Parks Associates divides smart watch use cases into four categories

Type of Smart Watch Activities (Q4/16)

Smart Watch Activities (Q4/16)

Mobile Payments on Smart Watch by Smart Watch OS (Q4/16)

Smart Home Device Ownership by Smart Watch Use (Q4/16)

Likelihood of Recommending Smart Watch by Top Activities Performed (Q4/16)

Smart Watch: Voice Control Usage (Q4/16)

Traditional vs. Smart Watches: Coexistence or Competition?

Smart Watch and Regular Watch Ownership (Q4/16)

Regular Watch and Smart Watch Ownership and Usage (Q4/16)

Smart Watch Ownership by Regular Watch Ownership (Q4/16)

Frequency of Wearing a Regular Watch (Q4/16)

Regular Watch Adoption and Usage by Age (Q4/16)

Frequency of Wearing a Smart Watch by Frequency of Wearing a Regular Watch (Q4/16)

Frequency of Wearing a Regular Watch by Likelihood of Recommending Smart Watch to Friends/Colleagues (Q4/16)

Frequency of Wearing a Regular Watch by Smart Watch OS (Q4/16)

Likelihood of Purchasing a Regular Watch in the Future (Q4/16)

Likelihood of Purchasing a Regular Watch by Smart Watch / Regular Watch Ownership (Q4/16)

Likelihood of Recommending Smart Watch by Intention to Purchase Regular Watch (Q4/16)

Appendix

Publish Date: 1Q 2017

Slides: 60


Authored By:
Chris Tweedt - Research Analyst
Yilan Jiang - Senior Research Manager
Harry Wang - Senior Director of Research
Katherine Li - Researcher
David Mitchel - Research Analyst

Published by Parks Associates
© March 2017 Parks Associates | Dallas, Texas 75248

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