Streaming Media Devices

Streaming Media Devices analyzes the market for streaming media devices, including adoption trends, purchase patterns, and use. The research compares streaming media device use against other types of connected CE devices (gaming consoles, smart TVs, etc.) and compares use between the leading products in the streaming media device category (Roku, Apple TV, Chromecast, etc.).

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About the Research

Previous Research

360 View: CE Adoption and Trends (Q2/15)

2014 Holiday CE Purchase Intentions (Q4/14)

Optimizing Retail Channel Results (Q3/14)

The Evolving Market for Streaming Media Devices (Q2/14)

Key Findings

Industry Insight

Recommendations

Overview of Streaming Media Device Adoption:

Streaming Media Device Adoption (2010 - 2015)

Streaming Media Device Adoption by Age (2011 - 2015)

Most Used Streaming Media Devices (2014 - 2015)

Streaming Media Device Purchases:

Annual Purchase Rate of a Streaming Media Device in the Year (2008 - 2014)

% of Total 2014 CE Device Purchases Occurring During Holiday Season (Q1/15)

Average Sales Price of Streaming Media Devices Purchased in the Year (2008 - 2014)

Streaming Media Device Purchase Location: Online Purchases vs. Retail Purchases (2012 - 2014)

Streaming Media Devices: Top Five Store Purchase Locations in Year (2013 - 2014)

Streaming Media Devices: Top Five Brands Purchased in Year (2010 - 2014)

Reasons to Purchase a Streaming Media Device (2013 - 2014)

Trigger to Purchase a Streaming Media Device (2013 - 2014)

Future Intention to Purchase a Streaming Media Device (2013 - 2015)

Future Intention to Purchase a Streaming Media Device by Age (Q1/15)

Purchase Patterns by Device:

% of 2014 Streaming Media Device Buyers that Bought During the Holiday Season (Q1/15)

% Paying Specified Price for Streaming Media Device (Q1/15)

Streaming Media Devices: Type of Purchase (Q1/15)

Reason for Purchasing Streaming Media Device (Q1/15)

% Purchasing Streaming Media Device Online (Q1/15)

Streaming Media Devices: Retail Channel (Q1/15)

Top Purchase Consideration for Streaming Media Devices (Q1/15)

Usage Patterns:

Video Consumption on TV Set by Source and Ownership of Streaming Media Device (Q2/15)

Video Consumption on TV Set by Source and Pay-TV Adoption (Q2/15)

Streaming Media Devices: Average Monthly Expenditure on Media by Pay-TV Service Subscription (Q1/15)

Video Consumption on TV Set by Source and Number of Streaming Media Devices Owned (Q2/15)

Average Monthly Expenditure on Media by Number of Streaming Media Devices Owned (Q1/15)

Digital Media Activities by Most-Commonly Used CE Devices (Q1/15)

Intention to Engage in Digital Media Activities on Connected CE Device by Current Engagement in Activity (Q1/15)

Average Monthly Cost of Media by Most-Commonly Used CE Devices (Q1/15)

Methods of Controlling Connected CE Devices (Q1/15)

Streaming Media Devices and Other Connected CE Devices:

Most Used Connected CE Device (Q1/15)

Most Used Connected CE Device by Age (Q1/15)

Most Used Connected CE Device by Education (Q1/15)

Most Used Connected CE Device by Income (Q1/15)

Digital Media Activities by Most Used Connected CE Device (Q1/15)

Average Monthly Expenditure on Media by Most Used Connected CE Device (Q1/15)

Additional Research from Parks Associates

Publish Date: 2Q 2015

Slides: 65


Authored By:
John Barrett - Director of Consumer Analytics
Barbara Kraus - Director of Research
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst

Published by Parks Associates
© June 2015 Parks Associates | Dallas, Texas 75248

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