The Death of Linear TV?

The Death of Linear TV? analyzes trends in video consumption with specific attention given to the balance between linear and non-linear video. Video consumption on TV sets, computers, mobile phones, and tablets are all considered. Consumers exclusively watching linear and non-linear video are then profiled in terms of demographic characteristics and attitudes towards both pay-TV and over-the-top video services. Finally, consumption patterns are assessed for each of Parks Associates’ video consumption segments.

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About the Research

Previous Research

360 View: Digital Media & Connected Consumers (Q3/14)

Streaming CE and Content Purchasing Habits (Q1/14)

Trends in Content Licensing (Q1/14)

New Trends in Digital Delivery and CDNs (Q1/14)

User Interfaces: The Battleground for Video Services (Q4/13)

OTT Video Buyers: Subscriptions & Transactions (Q4/13)

Content Search, Discovery & Recommendations (Q3/13)

Key Findings

Recommendations

Trends in Linear Video Consumption:

Use of Devices for Video (2010 - 2014)

Frequency of Use of Device for Video (2010 - 2014)

Video Consumption by Platform (2010 - 2014)

Video Consumption on TV Sets by Source (2010 - 2014)

Hours of Linear Video Consumption on All Platforms (2010 - 2014)

Linear vs. Non-Linear Video Consumption on Computers (2010 - 2014)

Linear vs. Non-Linear Video Consumption on Mobile Phones (2010 - 2014)

Linear vs. Non-Linear Video Consumption on All Platforms (2010 - 2014)

Hours of Linear vs. Non-Linear Video Consumption on All Platforms (2010 - 2014)

Linear vs. Non-Linear Video Consumption on TV Sets (2010 - 2014)

Trends in Linear Video Consumption by Demographics:

% of Linear Video Consumption on TV Sets by Age (2010-2014)

Hours of Linear Video Consumption on TV Sets by Age (2010 - 2014)

% of Linear Video Consumption on TV Sets by Income (2012 - 2014)

Hours of Linear Video Consumption on TV Sets by Income (2012 - 2014)

% of Linear Video Consumption on TV Sets by Education (2010 - 2014)

Hours of Linear Video Consumption on TV Sets by Education (2010 - 2014)

Use of TV Sets as a Video Platform:

% Not Watching Video on TV Sets (2010-2014)

% Not Owning a TV Set by Age (Q1/14)

% Not Watching Video on TV Sets by Age (2010-2014)

% Not Watching Video on TV Set by Income (2010-2014)

% Not Watching Video on TV Set by Education (2010-2014)

Profile of Linear vs. Non-linear Video Consumers:

Linear Video Consumption Tiers (Q1/14)

Source of Video on TV Sets by Linear Video Consumption Tiers (Q1/14)

Hours of Linear Video Consumption on All Platforms by Linear Video Consumption Tier (Q1/14)

Age by Linear Video Consumption Tiers (Q1/14)

Income by Linear Video Consumption Tiers (Q1/14)

Education by Linear Video Consumption Tiers (Q1/14)

Gender by Linear Video Consumption Tiers  (Q1/14)

Video Consumption Attitudes by Linear Video Consumption Tiers (Q1/14)

Video Viewing Preferences by Linear Video Consumption Tiers  (Q1/14)

Attitude Towards Technology by Linear Video Consumption Tiers (Q1/14)

Device Adoption by Linear Video Consumption Tiers (Q1/14)

Linear Video Consumption and Video Services:

Pay-TV Subscription by Linear Video Consumption Tiers (Q1/14)

OTT Video Service Subscription by Linear Video Consumption Tiers (Q1/14)

ARPU for Pay-TV Bundles by Linear Video Consumption Tiers (Q1/14)

Bundled Service Subscribers by Linear Video Consumption Tiers (Q1/14)

Avg. Spending on Video by Linear TV Consumption Tier (Q1/14)

Pay-TV DVR Adoption by Linear TV Consumption Tiers (Q1/14)

Linear TV Consumption Tiers by Pay-TV Provider (Q1/14)

Likelihood of Changing Pay-TV Service Provider by Linear Video Consumption Tiers (Q1/14)

Likelihood of Canceling Pay-TV Service by Linear Video Consumption Tiers (Q1/14)

Likelihood of Downgrading Pay-TV Service by Linear Video Consumption Tiers (Q1/14)

Likelihood of Upgrading Pay-TV Service by Linear Video Consumption Tiers (Q1/14)

Linear Video Consumption and Video Viewing Segments:

Video Viewing Segments (Q1/14)

Segment Descriptions

Segment Demographics

Hours of Internet Video Consumed on Platforms by Video Viewing Segments (Q2/14)

% of All Internet Video Consumed on Platforms by Video Viewing Segments (Q2/14)

Hours of Broadcast Channels Consumed on TV by Video Viewing Segments (2010-2014)

Linear Viewing on TV Set by Video Viewing Segments (2012-2014)

Linear Video Consumption Tiers by Video Viewing Segments (Q1/14)

Additional Research from Parks Associates

Publish Date: 3Q 2014

Slides: 84


Authored By:
Brett Sappington - Senior Director of Research
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager

Published by Parks Associates
© October 2014 Parks Associates | Dallas, Texas 75248

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