Winning Business Models from a Consumer Perspective

Winning Business Models from a Consumer Perspective analyzes the business models for smart home systems and services. It specifically compares and contrasts consumer willingness to adopt smart home systems and services under a subsidized and bundled approach.

Business model preferences are also compared across key smart home segments to identify which ones are most receptive to each model. Finally, the Market Focus explores the potential to use other, more innovative revenue models such as in-app purchases, advertising, and contractor referrals.

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Winning Business Models from a Consumer Perspective

About the Research

Previous Research

Smart Home Packages (Q4/13)

Connected Home System: Smart Home Central Controllers and Platforms (Q4/13)

The New Face of Home Security (Q4/13)

Expanding the Base: From Security to Smart Home (Q3/13)

Key Findings

Recommendations

Market Demand for Smart Home Packages

Appeal of Smart Home Equipment (Q4/13)

Hypothetical Smart Home Packages with Price Points

Preferred Smart Home Package (Q4/13)

Likelihood of Purchasing Smart Home Package (Q4/13)

Likely Buyers of Smart Home Packages  (Q4/13)

Systems & Professional Monitoring

Smart Home Business Model Preference (Q4/12)

Demand for Home Management: Model Comparison (Q4/12)

Intention to Adopt Home Security System With Specified Features (Q4/12)

Demand Testing for Smart Home Service

Willingness to Subscribe to Professional Smart Home Service (Q4/13)

Willingness to Buy Smart Home Package & Subscribe to Service (Q4/13)

Subsidized Model

Subsidized Models and Price Points

Impact of Subsidization on Smart Home Demand (Q4/13)

Smart Home Package: Feature Appeal by Preference for Subsidized Model (Q4/13)

Smart Home Package: Preference for Subsidized Model by Likelihood of Purchase (Q4/13)

Smart Home Package: Preference for Subsidized Model by Preferred Package (Q4/13)

Smart Home Package: Preference for Subsidized Model by Age (Q4/13)

Smart Home Package: Preference for Subsidized Model by Gender (Q4/13)

Likely Smart Home Service Subscribers: Impact of Subsidization on Demand (Q4/13)

Smart Home Package: Preference for Subsidized Model and Security System Ownership (Q4/13)

Bundled Model

Bundled Models and Price Points

Impact of Bundled Service on Smart Home Demand (Q4/13)

Smart Home Package: Feature Appeal by Preference for Bundled Model (Q4/13)

Smart Home Package Preference for Bundled Model by Likelihood of Purchase (Q4/13)

Smart Home Package Preference for Bundled Model by Preferred Package (Q4/13)

Smart Home Package: Preference for Bundled Model by Age (Q4/13)

Smart Home Package: Preference for Bundled Model by Gender (Q4/13)

Likely Smart Home Service Subscribers: Impact of Bundled Service on Smart Home Demand (Q4/13)

Smart Home Package: Preference for Bundled Model and Security System Ownership  (Q4/13)

Smart Home Package: Preference for

Subsidized vs. Bundled Model (Q4/13)

Openness to New Revenue Models

Smart Home Packages: Concessions for Reduced Monthly Fee (Q4/13)

Smart Home Package: Concessions for Reduced Monthly Fee by Likelihood of Purchase (Q4/13)

Smart Home Packages: Willingness to Make In-App Purchases (Q4/13)

Smart Home Packages: Willingness to Make In-App Purchases by Likelihood of Purchase (Q4/13)

Smart Home Packages: Preference for Integrated Systems (Q4/13)

Drivers & Inhibitors to Adoption

Smart Home Package: Purchase Drivers (Q4/13)

Smart Home Package: Purchase Drivers and Model Preference (Q4/13)

Smart Home Package: Purchase Inhibitors (Q4/13)

Smart Home Package: Purchase Inhibitors by Model Preference (Q4/13)

Additional Research from Parks Associates

Publish Date: 1Q 2014

Slides: 66


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager

Published by Parks Associates
© March 2014 Parks Associates | Dallas, Texas 75248

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Printed in the United States of America.

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