Consumer Analytics

Adoption of Streaming Media Players on the Rise

by David Mitchel | Nov. 16, 2016

Consumer electronics devices have been a staple of holiday gift giving for decades. Gift givers would like their gift to be valued, and gift recipients would like to receive something actually useful in their lives. When looking at the statistics for use of home entertainment devices, there has been a notable uptick in streaming media players becoming the most-commonly used connected in-home entertainment device. With almost three-quarters of U.S. broadband households now connecting an in-home entertainment device to the Internet, this finding is meaningful.

Streaming media players and smart TVs are also poised to overtake gaming consoles as the primary connected in-home entertainment devices for accessing online content. Since streaming media devices are less expensive than TV sets, they make for more convenient gifts.

The aforementioned cost factor is something working in the favor of streaming media players, not only for the holiday shopping season, but also for those buying the device at other times in the year and not necessarily as gifts. As consumers continue the trend of having more and more of their media consumption coming through streaming sources, the streaming media player will serve a purpose in the living room.

Most-Commonly Used Connected In-Home Entertainment Platform




David Mitchel

David Mitchel

Research Analyst

David Mitchel is part of the Consumer Analytics research team. He studies market and consumer trends in a number of areas, including Access & Entertainment, Connected CE, Energy Management, Connected Home Systems, Digital Media, Digital Health, and Mobile Devices.

Prior to working at Parks Associates, David spent 5 years working in a variety of marketing roles, gaining experience in a variety of industries. He earned a BA in Communication from the University of Arizona and an MBA from Thunderbird School of Global Management.

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