Leveraging the Smart Home to Reach Energy Consumers
Energy-savings programs currently suffer from a lack of consumer awareness, even though both consumers and energy providers stand to benefit from these offerings.
Consumers could reduce their energy usage and save money on their electric bills through participation in demand response (DR) programs. Energy providers could enhance current customer relationships and meet their regulatory goals in a cost-effective manner through greater participation in these services.
In the simplest terms, energy providers have an opportunity to leverage smart home solutions for demand response and energy efficiency initiatives, and the customer can gain increased control, comfort, and convenience.
Information can have a clear impact on awareness and behavior, and monetary incentives can be appealing in any economy. Education and promotion are critical in increasing familiarity and adoption of smart products. For instance, smart thermostat retail purchases are on the rise, and more utilities are offering rebates for the integration of smart energy devices into the home. Marketing programs that communicate specific messages to individual consumer segments through multiple channels are the key to expanding participation in these types of programs, which will ultimately benefit both consumers and energy providers.
For more information on reaching energy consumers, see the 360 View Update Marketing Energy Programs: Making an Impact.
David Mitchel is part of the Consumer Analytics research team. He studies market and consumer trends in a number of areas, including Access & Entertainment, Connected CE, Energy Management, Connected Home Systems, Digital Media, Digital Health, and Mobile Devices.
Prior to working at Parks Associates, David spent 5 years working in a variety of marketing roles, gaining experience in a variety of industries. He earned a BA in Communication from the University of Arizona and an MBA from Thunderbird School of Global Management.