Consumer Analytics

Wednesday, October 11, 2017

Potential merger could create more competitive mobile market

The mobile service market is experiencing a temporary calm before the storm, and the fact that one-third of mobile customers have not made a change to their mobile service plan, mobile device, or mobile service provider for more than two years is representative of that fact.

Twenty percent have made a change to their mobile device or service during the last 6 months. The introduction of two new Apple iPhone models in Fall 2017 will spur a new upgrade cycle, which may alter the balance of ...read more

Thursday, September 21, 2017

More than 40% of consumers do not trust companies to keep their data safe

It is widely acknowledged that the real value from the Internet of Things will be derived from data collected from smart products. It is also widely acknowledged that the data from smart products is owned by consumers, and that smart home solution providers are simply stewards of the data.

Data is now a form of currency, which consumers can exchange for services. However, there is hesitancy to exchange, with two-thirds of consumers preferring to “keep tight control” over their smart ...read more

Friday, August 18, 2017

OTT and Pay-TV Services Adapting to Cultural Diversity in the U.S.

In recent decades, the United States has grown into a more diverse nation. This trend is expected to continue in forthcoming decades. By 2044, more than half of the entire U.S. population will be non-white. A number of identified ethnic/linguistic subgroups have distinct video consumption habits and preferences, and organizations within the video ecosystem need to understand these preferences in order to stay competitive in the marketplace. 

As seen below, use of Internet video is ...read more

Tuesday, July 18, 2017

Emerging Use Cases for Virtual Healthcare

Anyone who has ever worked a full time job or has had a full slate of life’s responsibilities understands how challenging it can be to visit a medical office. Therefore, it is not surprising to observe that 58% of U.S. broadband households are interested in remotely interacting with medical professionals for at least one of the specified circumstances tested.

Consumers are most interested in seeing a doctor at home for follow-up care related to acute or chronic conditions. Patients ...read more

Tuesday, June 20, 2017

The Critical Juncture of the Smart Watch Market

The smartphone replaced the basic cellular phone and has continued to diminish the presence of the land line telephone. So why hasn’t the smart watch had the same effect upon the regular watch market?

In 2015, the release of the Apple Watch ignited the nascent smart watch market. However, as of Q4/16, the smart watch only has a 13% adoption rate among U.S. broadband households, indicating smart watches have yet to move into the mass market. The smart watch market is at a critical ...read more

Thursday, May 11, 2017

Key variable for smart home products is raising product awareness

Of the three questions Parks Associates asked to consumers about products—product familiarity, product value, and product affordability—which is the most meaningful?

The answer likely depends on context and the product in question, but for smart home products, knowing how consumers value these products is highly meaningful. Without a perception of value, the inclination to purchase the product will not exist.

A few smart home products were compared with smartphones (a product ...read more

Monday, April 17, 2017

Majority of U.S. broadband households connect their TV set to the Internet

Once you decide what program you want to watch on TV, the next decision is when are you going to watch it. It’s becoming more and more likely that you are going to watch it on your terms, rather than at a time that a network has determined it will air. In less than six years, live TV broadcast viewing has dropped from 62% of TV set consumption time to only 42%.

Time shifting when viewing video content on a television set has been around for decades. At first people had to record TV ...read more

Thursday, March 16, 2017

The Urban-Rural Divide for App Use

The recent presidential election served as a motivation for the media to focus on differences between urban and rural residents. With use of consumer technology, urban and rural residents behave differently. A great example is app use; a higher proportion of urban dwellers use social, location, and mobility apps than people living in a suburban or rural region.

Demographic factors are often connected, not isolated. When the urban-suburban-rural divide is discussed, it’s important to ...read more

Monday, February 06, 2017

82% of consumers took some kind of energy saving action in 2016

When consumers think about energy, oftentimes they are thinking about the pain of parting ways with money for their monthly utility bills. When consumers want to spend less money on energy, it is pretty clear that they need to use less energy, and 82% of consumers engaged in some energy-saving action in 2016.

“Mindful Actions” are some of the easiest ways that consumers can save energy and money. This is why these actions typically get the highest rates of participation. For ...read more

Wednesday, January 11, 2017

Amazon Echo and Google Home strengthen streaming music market

At CES 2017, one of the hottest device categories was intelligent personal assistants. A key function of intelligent personal assistant devices is streaming music and audio, as 27% of those using personal assistant devices are using it at least weekly for streaming music or audio. With Amazon Echo expected to grow in 2017, this will only enhance Amazon’s strong position in the streaming music market.

In 2017, diversification in use of personal assistant software will become more ...read more

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