Consumer Analytics

Thursday, December 06, 2018

Smartphone-based systems hurting overall VR product market

Smartphone-based systems continue to dominate the overall VR market and account for the majority of systems. These low-end systems are reported as an underwhelming experience and may be a barrier to adoption of higher-quality systems, such as PlayStation VR or Oculus Rift.

Smartphone-based systems have achieved greater adoption due to their low cost, despite a lower quality experience compared to other VR alternatives. The reporting of underwhelming experiences with these systems risks more

Thursday, November 01, 2018

U.K. smart home adoption lagging compared to the U.S.

Adoption of smart home products in the U.K. is lagging compared to the United States, as just 16% of U.K. broadband households own at least one smart home device, compared to 26% in the United States. A combination of factors, including lower familiarity of these products, lesser perceived value, and lower NPS scores, are impeding broader adoption.

Despite a significantly lower adoption rate in the U.K., the average number owned of each device shows little difference between the two more

Wednesday, October 03, 2018

Wearables Driving Growth for Connected Health Market

New Parks Associates research shows that 46% of U.S. broadband households own at least one connected health device, up from 41% at the same time last year. This growth has largely been attributed to the increasing market for wearables, as 14% of consumers in broadband households now own a fitness tracker and 12% own a smart watch with the ability to track fitness activities and heart rate.

Growth in wearables adoption is likely to increase with the recent release of the Apple Watch more

Tuesday, September 04, 2018

Smart watches are poised for a breakout

Smart watch technology and user experience has been improving year-over-year, bringing these products on the cusp of a major breakout.

Apple’s promotion of its Apple Watch, which owns 50% of the U.S. smart watch market, has already increased consumer familiarity with these products and adoption will continue to grow with the tech giant’s upcoming announcement of the Apple Watch Series 4.

Top brands in this space have already built consumer loyalty by their product quality, strong more

Monday, August 13, 2018

Over 200 OTT services now available in U.S. market alone

Parks Associates estimates more than 265 million households worldwide will have more than 400 million OTT video service subscriptions by 2022. Players in the U.S. are battling for a piece of that pie, as new services enter the market each month.

More than 200 services are now available in the U.S. OTT video market alone. While Netflix, Amazon Prime Video, and Hulu remain the industry leaders, a second tier of services has emerged, led by recognized TV brands such as HBO Now, DIRECTV NOW, more

Thursday, July 05, 2018

One-fourth of consumers are very concerned about a lack of quality sleep

Consumer concerns about their health have increased year-over-year. One in four report being very concerned about a lack of quality sleep, compared with just 16% in 2016.

A consistent lack of quality sleep can contribute to a host of medical conditions, such as depression, obesity, dementia, and other chronic illnesses. Yet, Americans’ sleep quality and quantity continue to decline. Sleep tracking features of smart watches and fitness trackers—the most commonly adopted sleep tech more

Monday, June 11, 2018

Consumers Show Interest in Hardware-as-a-service Models

The need for business model innovation is often cited in the smart home industry as necessary to meet the challenge of generating enough revenue to offset the costs of supporting connected products. Industry players are experimenting with hardware-as-a-service (HaaS) models, where companies sell packages that include hardware, software, maintenance, and sometimes installation for a monthly fee.

By using a hardware-as-a-service model, customers can pay for services instead of products. An more

Monday, May 14, 2018

Why the movie theater model is slowly dying

Movie theaters have lived a long life, having bolstered the financial health of the film industry for years and entertained millions of viewers. Theaters provide a unique blend of public and private entertainment, allowing us to experience the spectacle of film in our own seat but in a community of viewers. However, despite its position as a venue for the art of film, this unique channel for content distribution is struggling as it seeks a resurgence rather than a slow death.

The more

Tuesday, April 17, 2018

Household penetration of smart speakers will reach 50-55% by 2021

2017 represented a boom year for the smart speaker category with household adoption reaching 15% in 4Q 2017. This is just the beginning of a period of rapid growth for the category, as Parks Associates estimates household penetration of smart speakers to reach 50-55% by 2021.

In the blossoming voice-first technology market, key consumer value propositions include ease of use for entertainment content discovery and consumption, as well as simplification of competing protocols in the smart more

Monday, March 05, 2018

In-car connectivity transforming consumer automotive experiences

While only 2% of shared data plan holders currently share their mobile data with a connected vehicle, this figure is already expected to grow in the near future. The growth pattern is already emerging, as a higher percentage of cars less than three years old have a shared data plan. Changes with in-car connectivity are one of the many ways that automakers and their suppliers are rethinking traditional approaches to the automobile, which will transform the automotive experience for the more

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