Consumer Analytics

Tuesday, June 20, 2017

The Critical Juncture of the Smart Watch Market

The smartphone replaced the basic cellular phone and has continued to diminish the presence of the land line telephone. So why hasn’t the smart watch had the same effect upon the regular watch market?

In 2015, the release of the Apple Watch ignited the nascent smart watch market. However, as of Q4/16, the smart watch only has a 13% adoption rate among U.S. broadband households, indicating smart watches have yet to move into the mass market. The smart watch market is at a critical ...read more

Thursday, May 11, 2017

Key variable for smart home products is raising product awareness

Of the three questions Parks Associates asked to consumers about products—product familiarity, product value, and product affordability—which is the most meaningful?

The answer likely depends on context and the product in question, but for smart home products, knowing how consumers value these products is highly meaningful. Without a perception of value, the inclination to purchase the product will not exist.

A few smart home products were compared with smartphones (a product ...read more

Monday, April 17, 2017

Majority of U.S. broadband households connect their TV set to the Internet

Once you decide what program you want to watch on TV, the next decision is when are you going to watch it. It’s becoming more and more likely that you are going to watch it on your terms, rather than at a time that a network has determined it will air. In less than six years, live TV broadcast viewing has dropped from 62% of TV set consumption time to only 42%.

Time shifting when viewing video content on a television set has been around for decades. At first people had to record TV ...read more

Thursday, March 16, 2017

The Urban-Rural Divide for App Use

The recent presidential election served as a motivation for the media to focus on differences between urban and rural residents. With use of consumer technology, urban and rural residents behave differently. A great example is app use; a higher proportion of urban dwellers use social, location, and mobility apps than people living in a suburban or rural region.

Demographic factors are often connected, not isolated. When the urban-suburban-rural divide is discussed, it’s important to ...read more

Monday, February 06, 2017

82% of consumers took some kind of energy saving action in 2016

When consumers think about energy, oftentimes they are thinking about the pain of parting ways with money for their monthly utility bills. When consumers want to spend less money on energy, it is pretty clear that they need to use less energy, and 82% of consumers engaged in some energy-saving action in 2016.

“Mindful Actions” are some of the easiest ways that consumers can save energy and money. This is why these actions typically get the highest rates of participation. For ...read more

Wednesday, January 11, 2017

Amazon Echo and Google Home strengthen streaming music market

At CES 2017, one of the hottest device categories was intelligent personal assistants. A key function of intelligent personal assistant devices is streaming music and audio, as 27% of those using personal assistant devices are using it at least weekly for streaming music or audio. With Amazon Echo expected to grow in 2017, this will only enhance Amazon’s strong position in the streaming music market.

In 2017, diversification in use of personal assistant software will become more ...read more

Tuesday, November 29, 2016

Xbox a Sought-after Holiday Gift for Households with Children

Consumer electronics devices are key holiday gift items. One of the key purchase motivators for spending during the holiday season is the presence of children in a household. Adults with no children living at home and no children playing an integral part of one’s life are more likely to have a smaller budget for the holiday season.

Gaming console adoption strongly correlates with the presence of children in the home and we expect the Xbox to continue to be a sought after holiday gift ...read more

Wednesday, November 16, 2016

Adoption of Streaming Media Players on the Rise

Consumer electronics devices have been a staple of holiday gift giving for decades. Gift givers would like their gift to be valued, and gift recipients would like to receive something actually useful in their lives. When looking at the statistics for use of home entertainment devices, there has been a notable uptick in streaming media players becoming the most-commonly used connected in-home entertainment device. With almost three-quarters of U.S. broadband households now connecting an ...read more

Thursday, October 20, 2016

Differentiation in the OTT Video Market Space

 Think back to the last time you rode one of the more extreme rollercoasters at an amusement park. Now, you have an idea of the current market space in OTT video, one that is characterized by extreme volatility and rapid changes.

Various OTT services are attempting to create differentiation in a market space that has become saturated due to low barriers to entry through pricing strategies and content offerings. Hulu introduced an ad-free premium subscription (for most content), ...read more

Wednesday, October 05, 2016

Leveraging the Smart Home to Reach Energy Consumers

Energy-savings programs currently suffer from a lack of consumer awareness, even though both consumers and energy providers stand to benefit from these offerings.

Consumers could reduce their energy usage and save money on their electric bills through participation in demand response (DR) programs. Energy providers could enhance current customer relationships and meet their regulatory goals in a cost-effective manner through greater participation in these services.

In the simplest ...read more

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