Parks Points

Tuesday, March 17, 2020

Parks Points

Starting in 2020, Parks Associates will consolidate all previous Research Newsletters into one title. The firm's monthly newsletter Parks Points will include all aspects of the firm's research, including smart home, IoT devices, security, energy, health, and consumer data.

Monday, September 30, 2019

33% of seniors are likely to purchase an independent living system

Eighty-seven percent of consumers aged 65 or older consider living independently in their homes very important, and 85% consider being financially independent very important. Living independently in one's own home is highly desired by nearly all seniors and often is the only financially feasible options for many. The aging demographics of the US population is enlarging the senior market, which opens opportunities for companies who offer assistive services like monitoring solutions and more

Wednesday, September 18, 2019

5G Has Arrived, But Widespread Adoption Remains Years Away

After years of waiting and planning, the era of 5G has arrived. Within the past 12 months, all four of the major US mobile service providers (AT&T, T-Mobile, Sprint & Verizon) have introduced services. European operators introduced services in countries including Germany, Italy, Spain and the UK and South Korea rolled out 5G services in April. Throughout the globe, carriers have announced plans to have 5G networks operational by the end of 2019 or early 2020.

5G has long been more

Wednesday, September 11, 2019

Amazon Discontinues the Dash Button

Amazon recently announced plans to disconnect Dash buttons from the internet. Initially launched in 2015, Dash buttons are small buttons associated with specific products. They allow Amazon Prime members holders to reorder more of the associated product by simply pressing the button when supplies are running low. Products commonly associated with Dash buttons include laundry detergent, paper towels, and coffee.

The Dash button became obsolete with the emergence of suitable alternatives. more

Monday, September 09, 2019

Senior Tech Channels: Looking Beyond Retail

Parks Associates research shows that 17% of heads of US broadband households are people age 65 or older, and 20% are a current or future caregiver. However, seniors and their caregivers are not typical demographics of focus for consumer technology companies, and healthcare ecosystem players are having to learn how to engage older patients and their caregivers outside the context of medical and long-term care facilities.

Almost 90% of seniors identify living in their own home for as long more

Thursday, September 05, 2019

CUJO, SnapAV, Deutsche Telekom, and Orange to keynote 14th annual CONNECTIONS™ Europe conference

Research firm addresses business models, consumer engagement strategies, and value-added services for smart home and security solutions

Parks Associates today announced the preliminary keynote lineup for the 14th annual CONNECTIONS™ Europe: Strategies for Security and Smart Home, November 19-20 at the Amsterdam Marriott Hotel, featuring executives from CUJO AI, SnapAV, Deutsche Telekom, and Orange. The conference addresses new business models, consumer engagement strategies, more

Tuesday, September 03, 2019

Parks Associates to Preview Key Smart Home Trends for 2020 in Industry Webcast

In 2018, existing smart home households drove the market by expanding their adoption of devices. Households already owning at least one smart home device continued to purchase more devices, bringing the average number of devices in these households to six units compared to 3 devices in 2016.

The latest trends and developments in smart home devices and services include expansion of smart technology into the home builder channel, large tech companies taking measures to increase their smart more

Monday, September 02, 2019

Looking Ahead to 2020: Smart Home and Security Trends in Europe and the US

Thursday, September 26, 2019 | 1:00 P.M. CT (2:00 P.M. ET)

Download this presentation, with a link to Webcast video, to get a sneak preview of core smart home topics for 2020. During this one-hour webcast, Parks Associates analysts share insights on major trends impacting the consumer technology markets, including smart home, home security, connected health, and energy management.

The research firm highlights recent consumer findings from surveys in the US, Canada, and the UK, and more

Thursday, August 29, 2019

Parks Associates’ Eleventh Annual Smart Energy Summit: Engaging the Consumer announces Austin Energy, DTE, Itron, Reliant, and more on 2020 Advisory Board

Executive conference addresses opportunities for demand response and energy management solutions in the home

Parks Associates today announced the advisory board and topics for the eleventh annual Smart Energy Summit: Engaging the Consumer, February 17-19, 2020, at the Omni Austin Downtown in Austin, Texas. Advisory board members include executives from Austin Energy, Constellation, Direct Energy, DTE, Itron, Racepoint Energy, Reliant, and WattzOn.

Parks Associates more

Monday, August 19, 2019

More Than Two-thirds of Broadband Households Now Subscribe to an Online Video Service

Two-thirds of Broadband Households Now Subscribe to an Online Video Service 
Growth of OTT adoption was experienced throughout 2018 with a seasonal spike in the second half of the year. Penetration of almost three-quarters of broadband households suggests the market is nearing a level of saturation. Further growth will come from expanding services within a household. Major players like Disney entering the market could spur additional penetration growth but a bulk of its more

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