Parks Points

Thursday, May 04, 2017

Security dealers must consider alternative strategies to compete with smart home products

More than one-third of U.S. homeowners and 14 percent of renters have a functioning security system, research by Dallas-based Parks Associates shows. Owning a home is a leading indicator for having a security system — homeowners are nearly 2.5 times more likely than renters to have a working security system — but many of the new security device players hope to crack the untapped rental market by offering lower-cost security or peace-of-mind solutions, such as self-installable portable ...read more

Wednesday, April 19, 2017

Consumer Demand for Connected Car Features

Despite the risks of distracted driving, vehicle owners overwhelmingly rely on their smartphones to access the Internet while behind the wheel. Parks Associates research shows that 65% of U.S. car owners who own a smartphone perform at least one activity on these devices while driving. This is a testament to significant pent-up demand for connected car solutions, which offer a variety of benefits for auto OEMs, dealers, and consumers alike.

With vehicle connectivity, auto OEMs gain new ...read more

Wednesday, March 15, 2017

Impact of Smart Devices on Home Security

Each year, Security Sales & Integration and Parks Associates partner to complete The Residential Market Report, a survey of electronic security dealers and installing security contractors.

Now in its fourth edition, the survey has multiple purposes. First, it provides current business metrics for security dealers. Because security dealers have participated in the survey for several years, trending is also available. By comparing multiple years, we can provide insight into changing ...read more

Wednesday, February 08, 2017

The Impact of OTT on TV Content Distribution Strategies

Television maintained its status as broadcast and pay TV for decades. However, the Internet and emergence of streaming video services has greatly impacted the content industry’s windowing strategies.

Digital distribution creates an abundance of monetization opportunities, in contrast to previous television models which relied on advertising revenue, home video sales, and subscription revenue from pay-TV service operators. Important strategic trends in digital television content ...read more

Tuesday, January 10, 2017

Global Demand for High-Speed Broadband Continues to Increase

Broadband services remain a key driving force in global productivity and communication. Businesses, governments, and individuals continue to rely upon the quality and dependability of high-speed data and broadband services in order to inform, educate, interact, and entertain.

On a worldwide basis, household adoption of fixed-line broadband services continues to increase. At the end of 2015, Parks Associates estimates that 739 million global households subscribed to a residential ...read more

Monday, December 12, 2016

Operators Look to Premium TV Services to Increase ARPU

ARPU is more than just a leading KPI for the pay-TV industry; it is its lifeblood, funding innovation, infrastructure, operation, and the creation of content. Operators have been feeling the pinch between rising licensing fees for channels and the amount that consumers will ultimately pay for a pay-TV service. In an environment of online pay-TV services and skinny bundles, many operators are looking to premium pay-TV features as a way to continue to gain improvements in ARPU.

Almost ...read more

Tuesday, November 08, 2016

Resurgence of Consumer Interest in High-Resolution Audio

In recent years, the music and consumer electronics industries have collaborated to lead a resurgence of interest in high-resolution audio. The movement is a reaction to the perceived loss of appreciation for recording-quality music resulting from the widespread adoption of compressed digital music formats (MP3, AAC, WMA) developed for digital download, players, and sharing services.

As a leading advocate in the high-resolution audio (HRA) movement, the Consumer Technology Association ...read more

Wednesday, October 12, 2016

The Real Costs of a Corporate Data Breach

Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The average cost, globally, of a compromised record rose 9% in 2014 to $145; costs in the U.S. rose to $201 per record. The 2014 Target breach was estimated at a gross cost of $162 million, with a net cost of $105 million after reduction for insurance payments and tax deductions. It was originally reported that the Anthem breach of 80 million patient records would cost over $100 million ...read more

Wednesday, September 28, 2016

Premium Video Service Market Trends

While a variety of global technology and market trends are reshaping the face of the TV industry, some have a unique impact on the design, marketing, and uptake of premium services. Those that involve major shifts in the business or revenues of pay TV are causing significant market disruptions, as are trends that define substantial changes in viewing habits. Not all of these disruptions work against the uptake of premium video services—several serve to encourage consumer use or ...read more

Monday, August 15, 2016

IT and Support Services: SMBs Prefer Trusted Providers or One-Stop-Shop

When small businesses (SMBs) choose an IT and support service provider, the two most important considerations are the provider’s ability to include all of the company’s devices and provide a comprehensive IT service plan. Over one-half of small businesses that use professional IT services use two or more services. However, small businesses may have to rely on multiple vendors to address their IT needs, resulting in a highly fragmented IT and support services market.

Broadband service ...read more

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