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Computer-Enhanced Living –
A Hit with Multiple-PC Households
The Early Market for Home
Networks, Internet Appliances, and Broadband Access
The multiple-PC household
– representing 14% of all US households – is ready to extend the power of the
home computer to applications including – and beyond – the residential LAN. A
newly released study from Parks Associates –
Networks @ Home: Multiple-PC
Households – indicates that this early market is eager for PC-based home
control and entertainment applications.
 "More than one-half of multiple-PC households – approximately eight
million US households – find PC-based control of appliances and entertainment
applications ‘extremely’ or ‘moderately’ useful," said
Kurt Scherf, Parks Associates’ in-home
networks analyst. "Even more encouraging, our research indicates that a significant
number of consumers in this target market – up to one-third of multiple-PC households
– are willing to pay upwards of $500 for this kind of product, right now."
Data networks – or home-based PC LANs – are already found in a significant
number of multiple-PC households, the study found. Further deployment of data networks
should coincide with the steady increase expected in broadband Internet penetration.
"There are early trends that point to higher home network figures in households that
have high-speed Internet access," said
Kurt Scherf.
"There are currently more than eight million US households who believe that
high-speed Internet access is ‘extremely’ or ‘moderately’
useful," he continued. "And a significant number of them are willing to pay
between $30 and $50 per month – right at the sweet spot."
One way to speed the penetration of both broadband Internet access and home networking
is to bundle the installation of a high-speed modem with home networking gear. "Once
consumers realize that they can save themselves from having to purchase additional
Internet accounts, the idea of home networking becomes much more appealing,"
Kurt Scherf said. "We believe that many
multiple-PC householders would jump at the chance to have a high-speed Internet modem and
home networking hardware professionally installed at the same time."
Networks @ Home: Multiple-PC
Households consists of quantitative and qualitative data on the purchase and use
of PCs in the home, demographics of the multiple-PC household, the use of the Internet,
reaction to Internet appliances and broadband access, and early reactions to home
networks. For more information about Parks Associates or this report, please contact
Parks Associates at sales@parksassociates.com
or 972-490-1113 or visit www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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