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Parks Associates Forecasts Brisk Market for
Computer Networks @ Home
Buoyed by a myriad of low-cost and easy-to-install
computer networking solutions, Parks Associates forecasts that the cumulative value of the
residential LAN market will reach nearly $1.9 billion in 2004. Aimed at multiple-PC
households, which Parks Associates estimates will grow from 18 million in 1999 to 31
million in 2004, PC-to-PC networking solutions will constitute one portion of a larger
in-home network market, according to Parks Associates in-home networks analyst
Kurt
Scherf.
"We believe that computer networking will be joined by distributed entertainment
and home control applications as key drivers to this market," Scherf
said. More research, however, is needed to discover exactly which products and
technologies will deliver the killer applications for this market.
Were also concerned with how tomorrows home will be prepared for the network
and what the in-home network market will mean to the distribution side of the story."
In an effort to better understand the in-home network market, Parks Associates is
unveiling a multiclient study,
Networks @ Home: Driving System Innovations into
the Millennium. This project will utilize multi-phase research to
identify the specific consumer segments that will be the most receptive to new in-home
network technologies and products. The study will also identify distribution
channels for networking products, gauge builder acceptance of networking infrastructure
products, and examine competing and complementary in-home network technologies.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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