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New Residential Technologies in Hot Demand
Study Targets Specific Markets for Emerging Products and
Services
With a particular emphasis on computing and home
entertainment components, US consumers are showing "unbridled enthusiasm for many
high-tech products and services," according to a new report from Parks Associates.
The report –
Networks @
Home: The National Scan of Electronics Ownership – indicates that consumers
are adopting new technologies for the home at a pace exceeding initial forecasts.
"This study indicates that three distinct household segments – including
those with PCs and high-end entertainment components – can be targeted successfully
for the early adoption of certain products and services," said Parks Associates.
Networks @
Home: The National Scan of Electronics Ownership reveals growing penetration of multiple PCs, home networks, and high-end
entertainment products. The growth of home LANs, which is surprisingly high among
multiple-PC households, "is indeed a good sign for the early home networking
marketplace."
Enthusiasm for entertainment components – home theater systems, satellite TV service,
and DVD players – is particularly strong, according to the report. And while the
primary market for products and services is found in higher-income households, interest in residential technology reaches across all income levels. "Lower
income households have nearly as much ‘technology receptivity’ as households
with higher incomes," Parks Associates noted. "The question of technology adoption then
becomes much more of an issue of price."
The National Scan reveals that consumers’ wish lists for
entertainment include components for enhanced audio and video performance. If money were
no option, 15% of US households would add a bigger TV, 10% would add a DVD player, and 9%
would add a stereo system.
For more information about Parks Associates or this report, please
e-mail sales@parksassociates.com
or visit www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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