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Media Adapter Companies Missing Their Market
Technology companies developing digital media adapters (DMAs) have made
a gross miscalculation in emphasizing network ownership for their
products, according to
Digital Media Adapters and Receivers: Analysis and Forecasts, a
new study by Parks Associates. DMAs use a home network to connect
computers with a TV or stereo in order to share music and video. Yet the
study found 71% of households willing to purchase a DMA do not have a home
network. Moreover, most DMA products are designed with wireless home
networks in mind, but only 14% of likely buyers have wireless technology
in their home. These discrepancies could account for sluggish DMA sales.
“The industry assumes that if you want to listen to Internet radio on
your stereo, you are an early adopter that already owns a Wi-Fi (wireless)
home network,” said
John Barrett,
the report’s author and director of research for Parks Associates. “This
is not the case. Right now there is not a single one-box solution on the
market that meets the needs of the 71% of consumers who don’t currently
own a home network. Developing integrated, data-multimedia network
solutions to meet this need will be very important.”
More information:
Digital Media Adapters and Receivers: Analysis and Forecasts, or
call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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