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Contact
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Integrated Wireless Access Points Likely to Find
Receptive Audience
Parks Associates' Research Finds That Broadband Households Will Pay
a Premium to Have an Integrated Wireless Access Point in Their Next
Desktop PC
Two-thirds of broadband households are inclined to purchase a desktop
PC with an integrated or "soft" wireless access point, according
to Parks Associates'
Broadband
Networked Households. Given this high interest, this feature,
which is rare among current retail models, could be significant in
differentiating products in the next generation of PCs.
"The concept of a stationary, non-networked PC is becoming antiquated,"
said Parks Associates. "Mobility and connectivity are becoming
increasingly important to PC users and will soon be the key
differentiators among PC platforms. PCs that incorporate wireless
networking will by default become the device of choice."
Parks Associates' most recent consumer research initiative,
Broadband
Networked Households, found that among the 16 million broadband
households inclined to buy a desktop PC with an integrated wireless access
point, 64% would pay an additional $50 or more for such a feature. The
study features survey results from more than 3,300 broadband households.
For more information regarding
Broadband
Networked Households, contact Parks Associates at sales@parksassociates.com
or call 972-490-1113. Visit www.parksassociates.com
for more information.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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