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PRESS RELEASE

21 JAN 2004

 

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Parks Associates’ Pre-Show Workshop to Highlight Key Opportunities for Broadband Providers

Parks Associates will host The Connected Consumer: Opportunities & Challenges Facing Broadband Providers, a pre-show workshop for Broadband Wireless World 2004 in San Diego, CA, on February 23, 2004. Broadband Wireless World, February 24-25, 2004, is the premier, objective, industry-wide networking event focusing on the business case for deploying fixed and portable wireless networks.

Parks Associates’ pre-show workshop will present information and analysis on the competitive landscape for broadband-enabled networking services and the unlicensed broadband wireless industry, including detailed primary data from Parks’ recent consumer surveys.

“The economics of offering competitive broadband services have become increasingly attractive,” said Michael Greeson, Parks Associates. “With new last-mile technologies such as unlicensed broadband wireless, as well as a host of value-added services, even small operators can make money in residential broadband.”

Topics for this workshop include hot spots and broadband wireless services, the adoption and role of home networks, connected data and entertainment services in the home, and successful marketing strategies that will attract consumers to these advanced products and services.

The Connected Consumer: Opportunities & Challenges Facing Broadband Providers will take place at the San Diego Convention Center on Monday, February 23, 2004, from 1:00-5:00 P.M. Parks Associates is also offering a special discount for its recently published report Unlicensed Broadband Wireless: Solutions and Applications to all workshop attendees.

Broadband Wireless World 2004 will take place February 24-25, 2004, at the San Diego Convention Center. Broadband Wireless World is the premier, objective, industry-wide networking event focusing on the business case for deploying fixed and portable wireless networks. For more information, please visit www.shorecliffcommunications.com/bww04/.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

 

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