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Online Entertainment Services Add More Value to the
Bundle
Online entertainment services represent a critical component in a
bundled-service package, according to
Bundled
Services: Analysis and Forecasts, a forthcoming report from Parks
Associates. This report found bundled-service subscribers have outpaced
the overall population of Internet households in adopting online
entertainment services, which include gaming, music, and video.
Furthermore, DSL broadband households with bundled services are more
likely than similar cable broadband households to use an online
entertainment service, with 63% of households using online gaming services
and 56% using an online music service.
“Cost savings are definitely a powerful lure for bundled services, but
service providers can also increase adoption by providing additional
services to the bundle,” said
William Cheek,
an analyst for Parks Associates. “For this service model to succeed,
service providers have to offer value on both fronts, through pricing and
by incorporating advanced services such as online entertainment options.”
Among households subscribing to bundled services and broadband Internet
access, 40% subscribe to an online gaming service, and 30% subscribe to an
online music service, according to Bundled Services: Analysis and
Forecasts.
“Nearly 20% of these households use an online video service, almost
double the percentage of all U.S. Internet households,”
Cheek
said.
Bundled Services: Analysis and Forecasts examines the market for
both three-tiered and four-tiered bundled service offerings from cable and
telecom service providers. The report, to be released in November 2004,
profiles current bundled-service subscribers, identifies households likely
to subscribe to bundled services, and forecasts subscriber growth.
For more information about this study, please contact Parks Associates
at 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
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