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The Home Computer is evolving into a hub for
multimedia experiences
A recent study by Parks Associates of more than 4,000 U.S. Internet
households reveals that people with platforms such as Microsoft’s Windows®
XP Media Center Edition are redefining the PC’s role through applications
such as photo editing and video recording. In the survey, both current
owners and likely buyers of Media Center Edition home computers reported
significant differences compared with the entire U.S. Internet population
in terms of their use of and interest in applications such as listening to
digital music, creating custom CDs and DVDs, editing photos, and recording
and viewing television and movies.
“A growing number of consumers are using the home computer for media
personalization, creativity, storage, and sharing,” said
Kurt Scherf,
vice president and principal analyst at Parks Associates. “Although sales
to date of ‘Media-PCs’ incorporating Microsoft and other software
solutions have been slower to date than previously expected, home computer
and software developers have before them a significant opportunity to sell
solutions based on personalized and customized media experiences for end
users.”
The Parks Associates study
Consumers & Emerging Multimedia Platforms is a survey of more
than 4,000 U.S. Internet households. It covers the current status of
product ownership and service subscription in Internet households, from
PCs and consumer electronics to Internet, voice, and television services.
The study also examines the potential for forthcoming technology solutions
such as media servers, user interfaces, and content applications from
service providers.
For more information about this study, please contact Parks Associates
at 972-490-1113 or
sales@parksassociates.com or visit
www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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