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Varied interest in gaming-on-demand services
necessitates diverse approach to service offerings
Approximately 14 percent of U.S. broadband households are interested in
gaming-on-demand (games-on-demand) services, according to Parks Associates’ latest report,
Entertainment-on-Demand: Online Gaming Services, although
variation within this population indicates a need for diversity in service
offerings.
Interest in a gaming-on-demand (games-on-demand) service, which enables users to stream
or download full-featured electronic games and demos to their PCs or game
consoles via the Internet, is the strongest among game enthusiasts. More
than 50% of online game enthusiast households are interested in such a
service, compared with less than 20% of moderate gamer households and less
than 10% of casual PC gamer households.
“This observation does not necessarily mean strategies currently
pursued by gaming-on-demand (games-on-demand) service providers – focusing on casual and
moderate gamers – are off track,” said
Yuanzhe (Michael) Cai, research analyst with Parks Associates. “The
sheer size of these two groups warrants a lot of attention. Nevertheless,
service providers might consider tiered services as a means to attract
more subscribers from the total potential gaming audience.”
Entertainment-on-Demand: Online Gaming Services gathers data from
three large-scale consumer surveys and compiles and analyzes consumer
interests and preferences. In addition, the report examines the potential
opportunities and threats gaming-on-demand services will bring to
different players in the gaming industry value chain and provides detailed
information on the major companies enabling gaming-on-demand services.
For more information about
Entertainment-on-Demand: Online Gaming Services, contact Parks
Associates at 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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