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Broadband service providers will give boost to
games-on-demand services
The number of U.S. broadband households subscribing to games-on-demand
services will grow to more than two million by the end of 2007, according
to
Entertainment-on-Demand: Online Gaming Services, a new report from
Parks Associates.
This market, with approximately 100,000 subscribers at year-end 2003,
will grow with the support of game publishers and both facility-based and
non-facility-based broadband service providers. Several broadband service
providers have already forged partnerships with games-on-demand service
providers following the early success of services that allow users to
stream or download games.
“Although most games-on-demand services offer small-footprint Internet
games and back-catalog retail PC games, the quantity and quality of these
games are improving,” said
Yuanzhe (Michael) Cai, research analyst with Parks Associates. “In
2004, more facility-based broadband service providers will launch
games-on-demand services, seeking to leverage their subscriber base,
increase the stickiness of broadband services, and generate additional
service revenues.”
Entertainment-on-Demand: Online Gaming Services gathers data from
three large-scale consumer surveys and compiles and analyzes consumer
interest and preferences. In addition, the report examines the potential
opportunities and threats of gaming-on-demand services to different
players in the gaming industry value chain. It provides detailed
information on the major companies enabling gaming-on-demand services.
For more information about
Entertainment-on-Demand: Online Gaming Services, contact Parks
Associates at 972-490-1113 or
sales@parksassociates.com. More information is available at
www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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