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Television on Consumers’ Terms: The Rise of the
Set-top DVR
Heightened competition between cable and satellite television
providers a key driver to growth of digital video recorder (DVR) set-top
boxes
The stand-alone digital video recorder (DVR) will be supplanted by
set-top recorders provided by television service providers, according to
Multimedia Networks in the Home: Analysis and Forecasts. As cable
and satellite operators enter a new phase of heightened competition to
attract and retain customers, DVR set-tops will be a key differentiator
and the platform from which service providers offer a host of new
services, including on-demand content. The report predicts that the number
of deployed set-top boxes with time-shifting functionality will grow six
times between 2004 and 2008 to reach nearly 25 million U.S. households.
“By deploying set-top boxes with hard-disk drives (HDD), cable and
satellite television companies are addressing the growing appetite for
digital content while also eliminating subscribers’ need for an
additional, standalone box,” said
Kurt Scherf,
vice president and principal analyst for Parks Associates. “The deployment
of such set-top boxes, in concert with advanced services such as
high-definition television content and video-on-demand, will also create a
‘stickier’ relationship between the provider and the subscriber during a
period of intense competition.”
Parks Associates’
Multimedia Networks in the Home: Analysis and Forecasts addresses
the prospects for entertainment connectivity in the home, including growth
projections for platforms sold through retail and distributed via service
provider channels. The report, with more than 90 pages of analysis and
nearly 100 charts and figures, includes profiles of platforms from both
the PC and CE industries and examines the underlying drivers for the
growth of multimedia networking. For more information on this or other
Parks Associates’ research, please contact Parks Associates at
972-490-1113 or at
sales@parksassociates.com.
For more information about the home networking market, download the
white paper The Home Network
Market: Data and Multimedia Connectivity at
www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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