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Consumer Electronics Brands Likely to Dominate in
Emerging Media Server Market
Over 70% of broadband households likely to purchase a media server show
a strong preference for traditional consumer electronics (CE) brands over
their PC counterparts, according to Parks Associates’
Broadband
Networked Households project. Moreover, over one-half
(51%) picked Sony as their brand of choice for such a device, which would
store and distribute content to networked devices within the home.
“With unit sales flattening, PC OEMs hope digital consumer electronics
will be their next big opportunity,” said Parks Associates.
“Yet it is far from certain that a PC leader such as HP or Dell can cross
over to consumer electronics and compete with the likes of Sony. The CE
players have been selling dependable and inexpensive devices for decades,
and consumers will gravitate toward category-specific brands due to
positive prior experiences. This ingrained brand preference will be hard
to break.”
At the recent 2004 International CES, both PC and CE manufacturers were
offering some version of a home media server. However, among broadband
households, a consumer segment likely among the first to adopt such a
device, the vast majority held brand preferences for a traditional CE
brand, such as Sony, Samsung, Pioneer, or Panasonic, over a more
PC-associated brand, such as HP, Gateway, or Microsoft.
Parks Associates’ most recent consumer research initiative,
Broadband
Networked Households, features data collected from a
survey conducted in Q4 2003 of more than 3,300 broadband households. Parks
Associates is also preparing to launch
Consumers & Emerging
Multimedia Platforms, a Q1 2004 primary research project designed
to examine consumer perceptions of reliability, brand preference, feature
sets, and applications unique to these media platforms.
For more information about either project, visit
www.parksassociates.com or
contact Parks Associates at
sales@parksassociates.com or 972-490-1113.
Go to www.parksassociates.com
to download the white paper
Service Providers &
Residential Gateway Strategy, which discusses some of the
technical and market challenges companies must address when deploying such
devices.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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