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Making Entertainment via the PC an
‘Outside-of-the-Box’ Experience
Expansion of the PC peripheral and software markets accompanies the
growth of content services and consumer desire to use home computers for
multimedia applications
With more consumers using their home computers to store and interact
with digital content, a variety of new PC peripherals, user interfaces,
and media capturing and editing software will drive a multimedia evolution
in the PC, according to
The PC
as a Multimedia Platform. This new report from Parks Associates
finds that for this product shift to continue, consumers must have
seamless connectivity to content – whether self-created and stored or
accessed through a growing number of download and pay-per services. Only
then will solutions providers find a willing audience as the home computer
and network expand beyond their traditional productivity applications and
toward increased sales and margins.
“For some time, the promise of a multimedia-enabled ‘next-generation’
home computer has been tempered by low consumer demand, the dearth of
compelling applications, and less-than-seamless hardware and software,”
said
Kurt Scherf,
vice president and principal analyst at Parks Associates. “However, we are
optimistic given the release of new products such as digital media
adapters and receivers that extend the entertainment reach of the home
computer to other parts of the home. We also anticipate a good uptake for
video imaging tools and software, external and network-attached storage,
and larger and slimmer computer monitors, all of which will create a more
seamless and valuable entertainment experience for consumers.”
Parks Associates’
The PC
as a Multimedia Platform addresses the prospects for entertainment
on the PC by examining hardware and software solutions designed to enhance
the multimedia experience. It also includes a consumer-side analysis,
providing primary consumer research about how end users interact with
their home computers for entertainment applications and how they view
emerging “entertainment-centric” activities on the home PCs. For more
information on this or other Parks Associates’ research, please contact
Parks Associates at 972-490-1113 or at
sales@parksassociates.com.
For more information about the home networking market, download the
white paper The
Home Network Market: Data and Multimedia Connectivity at
www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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