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Men Want TiVo™ More
Male heads-of-household are more
likely than their female counterparts to buy a personal video recorder (PVR)
over the next year, according to the upcoming report
Video-on-Demand and PVR: Analysis & Forecasts from Parks Associates. In a recent survey, 21%
of male heads-of household said they are likely to purchase a PVR in the
next 12 months, compared with just 16% of female heads-of-household.
“Men are more inclined to buy new entertainment products and services,”
said John
Barrett, director of research at Parks Associates. “For example, male
heads-of-household are slightly more likely to subscribe to digital cable
or use a video-on-demand service. Once women become familiar with such
products and services, however, spending patterns change. Take DVD
players, for example. Male headed-households are more likely to own a DVD
player today but female-heads of households are more likely to buy one,
simply because they are later adopters. We will likely see a similar trend
with PVRs. Men will buy first, then women.”
For more information about Parks Associates or
Video-on-Demand and PVR: Analysis & Forecasts, please contact
sales@parksassociates.com
or 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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http://www.connectionsconference.com |
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