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Cable will match satellite in DVR deployment by 2006
Despite a three-year head start, satellite TV providers will lose their
DVR edge over cable companies by 2006, according to
Internet-Based Video
Services, a new white paper from research firm Parks Associates.
Although satellite companies began offering DVRs as early as 1999, they
will not be able to overcome the advantages cable companies have in
offering a complete bundle of fully integrated services. Parks Associates
forecasts that, as a result, over one-half of all DVRs deployed by service
providers in 2006 will come from the cable MSOs.
“Cable providers will increasingly dominate the DVR market,” said
John Barrett,
director of research for Parks Associates. “Their networks have a huge
advantage – they can already offer telephone services, video-on-demand,
TV, and Internet access. Satellite players and telcos have to combine
their capabilities to do so, which makes it much more challenging in terms
of bundling, billing, marketing, and overall execution of their business
strategy.”
Satellite TV providers dominate this market now because cable companies
were initially hesitant to deploy DVRs, according to Parks Associates. A
DVR allows subscribers to record programming onto a hard disk and also
pause and rewind live TV, among other features. Many cable companies did
not offer their own DVR solution until 2003, but as a whole, the cable
industry will be able to close the gap and soon erase satellite’s lead in
this market.
A copy of the white paper
Internet-Based Video
Services can be downloaded free from
www.parksassociates.com. The
paper contains information from Parks Associates’ forthcoming report
Video-on-Demand and
PVR: Analysis & Forecasts. For more information about Parks
Associates’ research and report, please visit
www.parksassociates.com or
contact
sales@parksassociates.com or 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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