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VoIP Key to Boosting Broadband Adoption
Effects of FCC Regulations will be Felt far Beyond the VoIP Space
Internet telephone service could be crucial in promoting the adoption
and development of broadband, according to a
new white paper from
Parks Associates. Entitled
VoIP: At Last a Killer
App?, the paper found the average narrowband household could
capture a net savings of $8 per month if they upgraded to broadband and
began using a VoIP telephone service. This service combination, the report
noted, could eliminate cost as an obstacle to greater broadband adoption.
“Among narrowband households not interested in broadband, almost 60%
cite price as the main deterrent,” said
John Barrett,
analyst with Parks Associates. “VoIP changes that equation by offering an
overall net savings if you upgrade to broadband.”
To realize these savings, however, households would have to abandon
traditional phone service completely. If a household uses VoIP service
only as a second line and keeps its existing phone service, it would pay
$30 more each month.
Barrett
also cautioned that pricing, packaging, and FCC regulations could tip the
scales one way or another. “Eight dollars is not a tremendous margin,” he
said. “If regulatory changes cause the cost of VoIP to increase by just a
few dollars per month, the incentive to switch disappears. Most people
will not go to the trouble if it saves only a couple bucks per month.”
For additional information on VoIP, please contact Parks Associates at
sales@parksassociates.com
or 972-490-1113. A free copy of the white paper is available at
www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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