|
Contact
| PRESSROOM
VoIP adoption remains elusive, but growth
indicators are promising
Growth in 2005 for consumer voice-over-IP services will hinge on
more aggressive deployment strategies and increasing marketing and
education to end users
Only 2% of broadband households currently subscribe to a VoIP service,
according to
Residential
Voice-over-IP: Analysis and Forecasts (Second Edition), a
forthcoming industry report from Parks Associates. This number is lower
than expected considering that at the end of 2002 nearly one-third of
broadband households expressed a high interest in subscribing to VoIP
services.
“Historic consumer data indicate that the motivation for consumers to
subscribe to VoIP is there but perhaps not the means or opportunity,” said
William Cheek,
an analyst with Parks Associates. “To attract new customers in 2005,
service providers will need to implement a strategy that includes
continued aggressive rollout plans and more targeted awareness and
educational campaigns.”
On the positive side,
Residential
Voice-over-IP: Analysis and Forecasts (Second Edition), based
on an Internet survey conducted by Parks Associates of more than 4,000
Internet households, finds that the VoIP market increased by more than
500,000 subscribers in the past year alone.
“We’re witnessing an early shift toward VoIP as one component of
consumers’ digital service subscriptions,” Cheek said. “Operators on both
the cable and the telco sides have a significant opportunity in 2005 to
add to their VoIP customer bases, provided that they adequately
demonstrate and then deliver high-value, high-quality VoIP.”
Residential
Voice-over-IP: Analysis and Forecasts (Second Edition)
examines the opportunities and obstacles to VoIP adoption and how VoIP is
being used to complement television and Internet services. The report, to
be released in January 2005, profiles VoIP service providers and consumers
using VoIP services and forecasts VoIP adoption over the next five years.
For more information about this study, please contact Parks Associates at
972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
|
