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Consumers Amenable to Music CDs with Copy Protection
Sizeable percentages of “rippers” okay with some restrictions
Contrary to widely held industry beliefs, U.S. consumers are not
overwhelmingly antagonistic toward the concept of copy-restricted music
CDs, provided these CDs come with the proper incentives, according to
Parks Associates’ forthcoming report
Digital
Rights: Content Ownership and Distribution.
Among respondents in Parks Associates’ survey
Profiles of
PC Usage, when given a choice between a normal music CD and a
“copy-once” CD priced $5 less, 33% of those who do not rip CDs and 27% who
rip CDs preferred the copy-once CDs.
“The music industry proceeded with the idea of copy-protected CDs very
cautiously last year, releasing only 10 million in the U.S.,” said
Harry Wang,
research analyst at Parks Associates and author of the forthcoming report.
“They were slow to deploy out of the concern that consumers would reject
such a product. But our research indicates that it might be time for the
industry to promote copy-protected CDs more aggressively, provided they
can find the right price points, or other incentives that will attract
consumers.”
“CD piracy has been a serious problem for record labels,” Wang
continued. “The music industry has long been looking for a solution to
balance content owner’s interest to protect copyrights and consumer’s need
to enjoy music in the ways that they want. The copy-restricted CD is one
such move. Our findings might indicate the start of a transition for
consumers to embrace the concept of copy-restriction in music
consumption.”
According to
Digital
Rights: Content Ownership and Distribution, the long-term success
of any digital rights-enabled solutions depends on such a balance, and
equally important, a good user experience that meets consumers’
expectations.
Digital Rights: Content Ownership and Distribution provides an
in-depth look at the significant issues, technologies, and players in the
digital rights management (DRM) industry. It analyzes different
stakeholders’ interests, reviews a variety of technologies, discusses
current DRM-enabled content distribution models, and provides insights
about future DRM adoption trends. Moreover, the report profiles key
players in the DRM industry and features consumer data from several
recently completed primary studies conducted by Parks Associates.
For additional information on
Digital
Rights: Content Ownership and Distribution, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
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http://www.connectionsindustryinsights.com
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