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Contact
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Mobile Phone Industry to Drive Interoperable Rights
Management
The mobile phone industry and its content partners will benefit from
being first to implement interoperable digital rights management (DRM)
solutions, which will provide greater revenue opportunities and better
user experiences, according to Parks Associates’ upcoming report
Digital
Rights: Content Ownership and Distribution.
“Unlike the personal computing and consumer electronics spaces, the
mobile phone industry has been able to develop interoperable DRM solutions
from the ground up, which is a real advantage for providers seeking to add
multimedia content to their services,” said
Harry Wang, a
research analyst at Parks Associates. “This environment has created a
clean slate for the mobile phone industry to write its own DRM standard.”
Specifically, the Open Mobile Alliance’s (OMA) DRM Specifications 1.0
and 2.0 are key interoperability standards in this market, and they have
attracted the attention of other, more entrenched DRM players – including
Apple, Microsoft, and RealNetworks – that want to leverage it for their
own solutions.
Over one-fourth (28%) of the U.S. households are likely to purchase a
mobile phone over the next 12 months, according to Parks Associates’
recent
Consumers & Emerging Multimedia Platforms survey. With this influx
of new phones, many of which will have increased bandwidth capabilities,
content owners will seek to leverage these platforms as media receivers
and players and will push for interoperability between those devices and
platforms that have traditionally resided on the home computer and/or
consumer electronics side, Wang notes. However, he cautions that the OMA’s
DRM implementation plans will not be without hurdles.
“The current dispute over the appropriate amount of patent royalty fees
between MPEG LA, a DRM patent licensing body, and mobile carriers
highlights such uncertainty,”
Wang said. “But
overall, we are optimistic that this dispute will be settled and the OMA’s
DRM implementation will continue as planned.”
Digital Rights: Content Ownership and Distribution provides an
in-depth look at the significant issues, technologies, and players in the
digital rights management (DRM) industry. It analyzes different
stakeholders’ interests, reviews a variety of technologies, and discusses
current DRM-enabled content distribution models and future DRM adoption
trends. Moreover, the report profiles key players in the DRM industry and
features consumer data from several recently completed primary studies
conducted by Parks Associates.
For additional information on
Digital
Rights: Content Ownership and Distribution, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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