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HDTV sales in the U.S. to grow 71% by 2009
Appetite for high-definition TVs & services is steadily increasing
among U.S. consumers
Television manufacturers will see a surge in cumulative HDTV sales over
the next few years, which will boost the overall market value to $65
billion by 2009, according to
Adoption of
High-Definition TVs and Services, a new study from Parks
Associates.
The report, which includes data from Parks Associates’
Mobile Entertainment Platforms and Services study, finds
consumers are growing less skeptical about HDTV, which is creating a
gradual increase in demand for high-definition products and services.
Nearly 47% of TV households in the U.S. plan to buy an HDTV in the next
twelve months. This increase would boost HDTV sales by 30% and HD video
services by 38% by the end of 2006.
“Consumers are beginning to see the true benefits of HDTV,” said
Deepa Iyer, a
research analyst at Parks Associates. “Consumers who were once hesitant to
spend huge dollars on an HDTV are now reconsidering this product
category.”
As a result, service providers, including broadcasters, cable, and DBS
operators, are beginning to feel a push to expand their HD video services
in order to attract more HD subscribers. Service providers, content
producers, television and chipset manufacturers, and other solution
providers are all working to bring more high-definition products and
services to market, although
Iyer warns that
they need to ramp up their efforts. The overall market penetration for
high-definition televisions and services is very low. The current
subscription rate for HD programming is barely 10% among all digital video
subscribers, while only 44% of total HDTV households subscribe to HD video
services.
“It is a chain reaction,”
Iyer said. “An
increase in HDTV sales will fuel the demand for other services including
high-definition VOD, local content, primetime programming, and movies.
However, this industry lacks a sense of urgency in its efforts to bring
compelling HD services to consumers. It has to recognize that HDTV will
become ubiquitous only if all collateral forces within come together to
embrace the change.”
Parks Associates will further examine the issue of meaningful content
delivery at the upcoming executive conference
Fall Focus: Making Media Meaningful,
hosted November 9-11, 2005, at the Fairmont San Jose. With sessions such
as Enhancing the
Television Experience via Interactivity and
The “Eyes” Have
It: Video Content on Consumers’ Terms, this event will feature
analysis and discussion on the expanding paradigm for video services.
Adoption of
High-Definition TVs and Services provides an analysis of the
enablers, inhibitors, and opportunities for high-definition TVs and
services in the U.S. It provides insight into service providers’
strategies and consumer behavior patterns for next-generation services and
applications.
For additional information on
Adoption of
High-Definition TVs and Services, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com. For more information on Fall Focus: Making
Media Meaningful, visit
www.fallfocus.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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