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Mobile pictures driving new consumer push for
convergence
Survey from Parks Associates finds consumers more interested in
camera phones than music phones
Convergence is finding traction in mobile phones, with one-fourth of
all U.S. Internet households willing to use a high-resolution camera phone
as their primary camera, according to the forthcoming report
Mobile Market Intelligence (Second Edition) from Parks Associates.
The report also found consumer interest in mobile music applications,
although photo applications are more popular among U.S. Internet
households, with 52% (10.2 million homes) intending to buy a mobile phone
with an integrated camera and only 30% (5.9 million homes) planning to
purchase a mobile phone capable of downloading music.
“Although the industry is currently focused on iPods and Motorola’s new
music phone ROKR, consumers would rather have a camera phone,” said
Vibha Pant, an
analyst with Parks Associates. “Moreover, the impending introduction of
advanced mega-pixel camera phones will strengthen demand, which will
create great opportunities for service providers to increase their ARPU by
offering photo sharing, photo printing, and other applications.”
The prospects for music phones should not be discounted, though, with
approximately 14 million U.S. homes expressing an interest in such a
device, making it a more popular item than a smart phone. The report
defines a smart phone as either a PDA with phone capabilities or a phone
that can perform computer-like functions such as e-mailing, word
processing, and Internet browsing.
Mobile Market Intelligence (Second Edition) provides an in-depth
analysis of the U.S. mobile market, focusing in detail on both the demand
and supply sides of the economic equation. It provides insights on mobile
phone users, their current applications, and future purchase plans. It
also profiles the major players on the supply side - both service
providers and handset vendors. The report uses data from
Mobile Entertainment Platforms and Services, a survey of more than
2,000 U.S. Internet users.
For additional information on
Mobile Market Intelligence (Second Edition), visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, energy
management, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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