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Cumulative Shipments of Portable Multimedia Players
to Top 13 Million Units by 2010
Barriers such as High Price and a Lack of Compelling Video Content
to Slow Adoption
High prices and limited video content will inhibit demand for HDD (hard
disk drive) portable multimedia players (PMPs), which will reach only 17%
of U.S. online households by 2010, according to Parks Associates’
Portable Multimedia Players: Analysis and Forecasts.
Competition from existing devices such as portable DVD players and
mobile phones with multimedia functions will also limit adoption of HDD-based
PMPs, as reported in this new study, which estimates the cumulative U.S.
shipments of these devices will reach 13 million units by 2010.
“The PMP market will not experience the rapid growth typical of
portable MP3 players,” said
Harry Wang,
research analyst at Parks Associates. “We anticipate a flatter adoption
curve and lukewarm demand over the next two years, with meaningful
increases in consumer interest by late 2007 or early 2008.”
Although the forecast for PMPs is not as upbeat as hoped, manufacturers
could stimulate interest to some extent, according to
Wang, by bundling
unique video content with the device or by raising product awareness among
consumers who are receptive to the concept of multimedia content on the
go.
Portable Multimedia Players: Analysis and Forecasts probes market
demand for PMPs, evaluates product and pricing strategies, analyzes market
drivers and barriers, and estimates adoption rates and market potential
over the next five years. Moreover, the report profiles key players in
emerging market segments and features consumer data from the recently
completed survey
Mobile
Entertainment Platforms and Services.
For additional information on
Portable Multimedia Players: Analysis and Forecasts, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
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