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ARCHIVE 2006
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Fifteen million U.S. households move annually,
offering a prime market for entertainment, security, and control systems
With 15 million U.S. households moving on average every year and 35%
doing so primarily as an upgrade over their current residence, the
population of moving households is a prime consumer segment for new
digital devices and services, according to Parks Associates.
Parks Associates’ new primary consumer study, Households on the
Move: Acquiring Digital Systems and Services, will identify what, how,
and when relocating households purchase, relative to all other households.
The project will survey 3,000 U.S. households, including households not
moving in order to compare and contrast between these two different market
segments.
In 2005 alone, 15 million households moved, representing 40 million
people, and most were young adults aged 20-35. Further, U.S. households
are increasingly purchasing new digital devices and services. According to
Parks Associates’
2006
Builder Insights, an annual study of home builders, approximately
70% of home builders offer built-in speakers for multiroom audio systems,
and these same builders installed them in one-half of the homes they sold
in 2005. Over one-half of all builders offer electronics for home theaters
and installed them in 23% of the homes they sold in 2005.
“These households represent a lucrative target market for
manufacturers, service providers, retailers, and home systems integrators,
but to tap into this segment, one must first understand the different
factors that motivate and influence these moving households,” said
Bill Ablondi,
director of home systems research for Parks Associates. “We know new home
buyers are including entertainment, security, and control systems when
they choose amenities and upgrades. We will find out if the same is true
of people moving into existing homes.”
2006
Builder Insights is a comprehensive assessment of home builders on
a national survey and numerous case studies to determine product
categories installed, brands selected, sources of supply, margins derived
from sale, and personnel making purchase decisions.
For additional information on the Households on the Move: Acquiring
Digital Systems and Services or
2006
Builder Insights, visit
http://www.parksassociates.com or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
About Hanley Wood: Hanley Wood, LLC, is the premier media company
serving housing and construction. Through five operating divisions, the
company produces award-winning magazines and Web sites, marquee trade
shows and events, rich data and custom marketing solutions. The company
also is North America's leading provider of home plans.
Founded in 1976, Hanley Wood is a $225 million company owned by
JPMorgan Partners, LLC, a private equity affiliate of JPMorgan Chase & Co.
http://www.hanleywood.com |
