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Contact
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Stuart Sikes Appointed President of leading market
research firm Parks Associates
Parks Associates announced today a restructuring of its management team
in order to meet the growing need for digital living market research and
analysis. To accomplish this objective, the Dallas-based market research
firm has promoted
Stuart Sikes, formerly VP of Business Development, to President.
Founded in 1986, Parks Associates is the leading market research and
consulting firm focused on all product and service segments that are
“digital” or provide connectivity within the home. Tricia Parks, formerly
President of Parks Associates, is now the Chief Executive Officer of the
Company.
Stuart Sikes is
responsible for leveraging the expertise of the Parks Associates team to
provide clients with business intelligence that complements their
strategic marketing activities.
Tricia Parks,
an industry expert for over twenty years, will focus on emerging
technologies and the strategies required to implement these technologies
into consumers’ daily lives.
“The proliferation of broadband continues to transform the ways
consumers communicate, enjoy entertainment, and manage their lives, homes,
and assets,” Sikes
said. “As our clients face increasingly complex markets, they want and
need more research and analysis from Parks Associates, and they want it
from a global to national to even regional level. We are optimizing our
organization to be more responsive to those needs.”
“This is an exciting time for all the industries serving consumers with
products and services that are digital,”
Parks said.
“Stuart’s expertise and management experience will help us continue to
meet the expanding needs of our clients. We’re pleased as punch about this
new order and are focused on our expansion to global markets.”
Stuart Sikes
has served technology companies for the past seventeen years, designing
technical service, software, and hardware solutions for companies ranging
from global semiconductor manufacturers to one of the nation’s largest
airlines. In his positions with companies including AT&T, NCR, OpenConnect
Systems, and Intelligraphics, Stuart’s roles have included sales, product
marketing, marketing communications, and executive management.
Stuart Sikes
holds an MBA from SMU with a concentration in strategic marketing and a BA
in economics from Vanderbilt University.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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