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U.S. Bundled Services Revenue to Surge in 2010
By 2010, more than one-half of broadband households will subscribe
to a triple-play or quadruple-play bundled service
Annual revenue from bundled services in the U.S. will reach $119.5
billion by 2010, according to
The
Business of Bundled Services: Consumers, Models, and Uptake, a new
study from Parks Associates. A bundled service is a service package from a
single provider that features different combinations of landline voice,
high-speed Internet, television, or wireless voice services.
“In this age of IP convergence, service providers, including ILECs,
cable MSOs, and satellite carriers, have realized the importance of
bundled services for the long-term viability of their business models,”
said Deepa Iyer, a
research analyst with Parks Associates. “Although bundled services are at
an early stage, service providers are beginning to experience increased
customer retention.”
The Business of Bundled Services: Consumers, Models, and Uptake
finds that at the end of 2005, only 39% of U.S. broadband households had
subscribed to a bundled service and the majority of them had a dual-play
service. Nevertheless, Parks Associates forecasts that if service
providers adopt the right strategies, 55% of broadband households will
subscribe to a triple-play or quadruple-play service by the end of 2010.
“Simply touting ‘one bill’ and bundled discounts will not realize the
full potential of bundled services,”
Iyer said. “Service
providers need to integrate different service features in a seamless way
and build ‘experience-oriented’ packages that fit the distinctive needs
and lifestyles of various consumer segments.”
The Business of Bundled Services: Consumers, Models, and Uptake
analyzes the changing dynamics of the bundled services market. The report
offers insight into ideal service mixes, customer groups, and emerging
models for bundled services. It provides guidance to service and
value-added solutions providers to design and execute better market
strategies that maximize ARPU and increase customer retention. For
additional information about
The
Business of Bundled Services: Consumers, Models, and Uptake, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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