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AT&T Keynote at CONNECTIONS™ focuses on Integration
as Cornerstone of Digital Living
CONNECTIONS™ announced today that
Michael Grasso, Assistant Vice President – Consumer Marketing, AT&T
U-verse SM, will deliver the morning keynote,
Delivering the
Digital Lifestyle, on Thursday, May 4, 2006, at 9:00 a.m.
CONNECTIONS™: The Digital Home Conference and Showcase will take place
at the Santa Clara Convention Center, May 2-4, 2006. Grasso’s keynote will
focus on the three screens most significant in consumers’ lives – the PC,
the TV, and the wireless phone – and the plans underway to integrate
connectivity between these devices to create seamless communications and
entertainment services and content.
CONNECTIONS™, produced by Parks Associates in partnership with the
Consumer Electronics Association, is the largest executive conference and
showcase dedicated to advanced digital lifestyle solutions for residential
and mobile environments. This year’s conference topics include digital
entertainment, mobile platforms & services, home networking &
infrastructure, home management & digital health, and broadband & IP
services.
According to Parks Associates, there will be a substantial increase in
the number of advanced networking devices in U.S. homes, which will serve
as the backbone for integrated communications and entertainment services.
By 2010, 47 million U.S. broadband households will have a residential
gateway (RG), and nearly 10 million U.S. households will have a networked
storage device.
“Integration is the cornerstone of digital lifestyle – all these
devices and services have to work together in order to fully realize this
vision,” said
Tricia
Parks, CEO of Parks Associates. “AT&T’s U-verse service will take an
important step in bringing the digital vision to the consumer market, and
CONNECTIONS™ attendees will benefit greatly from Michael Grasso’s
expertise in building and delivering successful service offerings.”
Throughout his career, Grasso has focused on strategic marketing to the
general, multicultural, and vertical consumer markets. He directed the
rollout of SBC Yahoo! DSL and SBC Long Distance and built industry-leading
strategic joint marketing relationships and programs that include the SBC
blue room music initiative; Project DU blogging aggregator; national
marketing campaigns with Disney/Pixar for The Incredibles
theatrical & DVD releases and Twentieth Century Fox’s Fantastic Four;
a multiyear Eric Clapton initiative; and title sponsorships of events such
as the Austin City Limits Music Festival and Lollapalooza 2005.
For more information, visit
http://www.connectionsconference.com, e-mail
sales@parksassociates.com,
or call 972-490-1113.
CONNECTIONS™: The Digital Living Conference and Showcase is
hosted by leading research firm Parks Associates with support
from the Consumer Electronics Association (CEA®) and is the
premier executive event focused on the market developments and
growth factors for advanced digital lifestyle solutions.
This unique research-driven executive conference
and showcase, hosting close to 1,000 attendees each year,
delivers insight and recommendations for new business models and
opportunities in digital media/content, connected consumer
electronics, broadband and value-added services, and home
systems.
For information about CONNECTIONS™,
contact
sales@parksassociates.com or call 972-490-1113. For information on speaking,
sponsoring, or attending, please visit
www.connectionsconference.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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