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ARCHIVE 2006
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Early Market Potential for Connected Entertainment
Applications Exceeds 16 Million Broadband Households
U.S. broadband households are a prime market for connected home
entertainment, with over 16 million harboring strong interest in these
applications, according to
Networks in
the Home: Connected Consumer Electronics, a new report from Parks
Associates. The report, which draws from the 2006 survey
Managing the
Digital Home: Installation and Support Services, says that 39% of
broadband households with a data network and 37% of broadband households
without a home network consider multimedia networking applications highly
valuable.
“Multimedia networking applications, such as sharing media files on a
network or streaming content from a PC to one or more entertainment
platforms, are key aspects of the connected entertainment experience
consumers are demanding,” said
Harry Wang,
research analyst at Parks Associates. “With the market for multimedia
networking still in its infancy, such relatively strong interest is a
blessing to vendors in the digital home industry.”
Companies must take an active role in promoting this market in order to
realize its potential, according to
Networks in
the Home: Connected Consumer Electronics. Sales of devices such as
multimedia PCs, DVRs, network storage devices, and media adapters will be
key barometers for the health of this market over the next five years.
Also, the development of next-generation home networking standards for
multimedia sharing and streaming will be important in driving the market.
“The job of cultivating consumers’ appetites for a connected
entertainment experience and translating their interest into concrete
sales figures rests not only with technology providers and CE
manufacturers but also content providers and distributors,”
Wang said.
“Distributing high-value content through multiple channels, including the
Internet and IPTV services, will spur consumers’ interest in home
connectivity and multimedia consumption over the network.”
Networks in
the Home: Connected Consumer Electronics is a comprehensive
industry report that examines the market potential for network-capable
consumer electronics products, profiles early adopters and use cases,
probes the requirements for connectivity technology and home networking
infrastructure, and forecasts market demand.
Managing the Digital Home: Installation and Support Services is a
survey of 6,116 U.S. and Canadian home Internet users. The study focuses
on the acquisition and use of communications and entertainment services,
product ownership and new product purchases, and the role of specific
technologies – the Internet, home computers, and home networks – as they
relate to potential problems in the digital home.
For additional information on
Networks in
the Home: Connected Consumer Electronics or
Managing the
Digital Home: Installation and Support Services, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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