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Contact
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Security System Integrators/Installers to Account
for Larger Share of Home Systems Sales
Parks Associates launches project to recruit qualified dealers to
advance home system sales
The demand for installation services for control, audio, and home
theater systems will drive growth in these product categories for security
dealers, according to
Advancing
Home Systems via Security Channels, a new report from Parks
Associates, in partnership with SDM Magazine.
Currently, 70% of dealer revenues from residential sales comes from
traditional security systems and monitoring services, and only 30% is from
advanced, non-traditional systems, a percentage Parks Associates predicts
will increase over the next five years as these systems become more
capable and affordable but also more complicated.
“Many security system dealers can capitalize on this emerging
opportunity,” said
Bill Ablondi,
director of home systems research at Parks Associates. “Demand for
integrated home entertainment systems is substantial and building momentum
as consumers learn about the lifestyle benefits such systems afford. One
critical challenge to overcome is the current gap between supply and
demand and the installation and setup services that are critical to
getting these systems into the home.”
The security channel is already selling and installing many more
product categories than just alarm and related systems, according to
Advancing
Home Systems via Security Channels, and as homes add more devices,
from entertainment PCs to Internet-connected gaming devices, they will
look for ways to connect and control the various systems, making this
domain potentially lucrative to security dealers.
“An attractive attribute of the security dealer channel is that their
business model is designed to serve existing homes as well as new
construction,”
Ablondi said.
“Dealers reported that 47% of their security systems go into new
construction and 53% into existing homes, and we all know that existing homes outnumber new homes by a ratio of 100:1.”
Parks Associates, in partnership with SDM Magazine, has just
completed the first of two surveys of the security systems and integration
channel in the U.S. as a part of Parks Associates'
Advancing
Home Systems via Security Channels multiclient study. More than
400 integrators/installers participated in the research, which was
conducted during the first two weeks of June. A total of 275 qualified
dealers completed the entire survey.
Advancing Home Systems via Security Channels is preparing to enter
its second phase, driven by clients to identify product categories that
security/low-voltage dealers are interested in offering. The project will
also develop recommendations for manufacturers on how to engage dealers to
expand their channels and develop effective channel programs.
For additional information on
Advancing
Home Systems via Security Channels, visit
http://www.parksassociates.com
or contact 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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