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Parks Associates identifies “Digital Home”
Categories, qualifying opportunities for services, applications, and
solutions in and out of the home
Leading market research firm Parks Associates has identified six key
subcategories for the Digital Home, spanning the stages of service
provision from data networking to home management and each representing
unique opportunities for companies in the digital living space.
Parks Associates analyzes these subcategories and their potential for
driving market growth in its new white paper
Trends in Consumer Technology: Defining
and Sizing the Market. The subcategories are the following:
- Broadband + Home Computer
- Broadband + Data Network
- Broadband + Home Computer + Media Adapter
- Network-capable Consumer Electronics Platforms
- Converged Communications Services
- Home Management Services
Broadband + Data Network has been one of the biggest success stories
thus far. The number of U.S. households with a data network has increased
from 2.5 million in 1998 to more than 20 million today. Worldwide, the
number of households with a data network will jump from 80 million in 2006
to close to 145 million by 2010, according to data available through
Parks Associates’ Fast
Facts program.
“Data networking offers practical solutions to today’s technological
problems, which is the reason for its current success,” said
Kurt Scherf,
vice president and principal analyst for Parks Associates. “In the other,
more advanced subcategories, we are seeing vendors competing aggressively
to invent or capture new product categories, with the additional challenge
that they must often compete internationally. We expect to see a fair
amount of debate at CONNECTIONS™ Europe regarding the current status and
future opportunities for the Digital Home.”
The first annual
CONNECTIONS™ Europe: Strategies for Digital Living Markets will be
held November 14-16, 2006, at the Adlon Kempinski in Berlin, Germany. The
event will host strategic and marketing executives from global companies
in the entertainment, telecommunications, controls, energy, and computing
industries. Visit
www.connectionseurope.com for more information.
To view the list of data available through Parks Associates’ Fast
Facts, go to
www.parksassociates.com/fastfacts.
Trends in Consumer Technology: Defining
and Sizing the Market is available through the Parks Associates’
Website.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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