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Video Uploaders almost equal in number to Online
Gamblers
Eight percent of Internet users regularly upload
video to YouTube & other sites
Viewing and creating video have become significant activities for U.S.
Internet users, with 31% watching online videos at least monthly and 8%
uploading clips to Websites such as YouTube, according to Parks
Associates’
Digital Media
Habits.
This new study shows the majority of monthly “video uploaders” are
young, predominately 18-24 years old, with men only slightly more likely
than women to upload video. Further, the total number of uploaders is
comparable to the number of monthly online gamblers.
“We’re witnessing a phenomenon that will have recognizable cultural and
social effects across the country,” said
John Barrett,
director of research for Parks Associates. “Anything you do can be
recorded and uploaded, where it is readily available to your boss, your
family, your church. Ready or not, the camera’s now rolling.”
According to
Digital Media
Habits, one-fourth of all Internet users own a mobile phone.
Digital cameras, which often include video-recording capabilities, have
nearly a 70% penetration rate in the U.S. Both devices contribute to the
growing amount of video being recorded and uploaded.
Digital
Media Habits provides an in-depth understanding of digital media
trends and monetization of those trends. For more information, visit
http://www.parksassociates.com
or contact Parks Associates at 972-490-1113 or
sales@parksassociates.com.
For more market research data, available through Parks Associates’ Fast
Facts site, visit
http://www.parksassociates.com/fastfacts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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