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E-mail Out of Favor among Teens
Instant Messaging Now Tops E-mail Among Those Under
25
Instant messaging has topped e-mail as the primary means of
communication among U.S. teenagers with online access, according to
Digital Media
Habits, a recent online survey from Parks Associates.
Less than one-fifth of people aged 13-17 use e-mail as their primary
communication method with friends, compared with nearly 40% of adults aged
25-54. At the same time, more than one-third of online teens rely
primarily on instant messaging to communicate with friends while just 11%
of adults aged 25-34 favor this method.
Digital Media
Habits finds this shift in communication habits is occurring
against the backdrop of other changes on the Internet. For example,
roughly one-third of all online teens use social networking sites like
MySpace daily.
“We are seeing a generational shift in communication patterns, and
e-mail is now old-fashioned,” said
John Barrett,
director of research at Parks Associates. “Teens and young adults are
increasingly accustomed to an always-on world where friends and family are
instantly accessible.”
However, the decline in e-mail use among teens may not necessarily be
the technology’s death knell. “Once these individuals graduate and join
the workforce, they may not have as much time to instant message,”
Barrett
said.
Digital Media
Habits provides an in-depth understanding of digital media trends
and monetization of those trends. For more information, visit
http://www.parksassociates.com
or contact Parks Associates at 972-490-1113 or
sales@parksassociates.com.
For more market research data, available through Parks Associates’ Fast
Facts site, visit
http://www.parksassociates.com/fastfacts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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