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ARCHIVE 2006
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Women Dominate Mobile Phone Gaming
Women represent 59% of all U.S. consumers who play games on a mobile
phone, according to
Electronic
Gaming in the Digital Home, a new study from Parks Associates.
Furthermore, women comprise 61% of all those playing mobile phone games
1-4 hours per month and 58% of all those playing for more than four hours
per month.
These findings concur with the overall demographic makeup of Internet
gamers, where women are the majority due to their penchant for online
trivia and card games. Men, on the other hand, hold the majority among
gamers who play intense action and role-playing games, and there is not a
comparable group of male users in the mobile gaming space.
These results reaffirm the importance both of women in the gaming
market and of the industry’s efforts to promote casual games for the
mobile phone, according to
John Barrett,
director of research at Parks Associates. “Women are the foundation of the
gaming market, and as an industry, we need to cater to their preferences,”
he said. “This effort is key to future revenue growth because right now
women generally spend little on gaming even though they like to play games
and often have disposable income. The industry just needs to find a game
they are will to pay for.”
Electronic Gaming in the Digital Home covers a broad range of
topics in order to provide a comprehensive picture of the gaming market.
The project includes a survey of 2,000 U.S. gamers with Internet access.
For more information on Electronic Gaming in the Digital Home, contact
Parks Associates at
sales@parksassociates.com or 972-490-1113 or visit
www.parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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