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Parks Associates, Leading Market Research Firm,
Releases Alert: Avoid Needless Spending
Parks Associates released a warning today to executives and managers in
the digital living industries that some firms which aggregate data are
reselling information from Parks Associates that is already freely
available through its Web site (http://www.parksassociates.com/free_data).
CEO Tricia
Parks invited all interested parties to visit Parks Associates’ Web
site to avoid spending research dollars unnecessarily.
In particular, eMarketer, the content aggregator, is selling data that
are already provided free through Parks Associates as white papers, press
releases, and industry presentations. Recent white papers available
through Parks Associates’ Web site include
The Future of Gaming is
Networked, Outlook
for Home Management Systems,
Making TV Meaningful: Consumers
and IPTV Applications, and
Reaching the Unreachable
Consumer: Advertising in the Digital Age.
“The practice of aggregating and reselling data that we have released
at no fee continues to come to our attention,” said
Tricia Parks,
CEO of Parks Associates. “We encourage potential buyers to visit our Web
site and download these freely available resources.”
For 20 years, Parks Associates has provided industry and consumer
research that helps companies better understand the consumer technology
markets and make well-informed strategic decisions. Parks Associates’
white papers feature top-line analysis of a specific market and related
consumer research findings and market trends. Parks Associates also
recently launched a new service,
Fast Facts, which
uses Parks Associates' vast library of industry and consumer research to
offer targeted, high-level documents, immediately available, at an
affordable price. Visit
http://www.parksassociates.com for more information.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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