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Lower Laptop Prices Fail to Entice Laggards
Notebook computer market has still not shifted toward later adopters
Laptops have yet to attract the late-adopting market segments in the
U.S., according to an upcoming report from Parks Associates that found
only 2% of the 10.5 million households planning on buying a notebook are
technology latecomers.
These technology “laggards,” defined in the report
Multimedia
Trends: Segmenting the U.S. Consumer Population as households that
have an Internet connection but seldom engage in online activities, show
little to no interest in purchasing a laptop, despite falling prices. By
comparison, a majority of the households planning on buying a laptop
computer in the next 12 months already own one, with early-adopter
households accounting for 29% of these households.
“The laptop market is a mile wide and an inch deep,” said
John Barrett,
director of research at Parks Associates. “New notebook computers can be
found for less than $500, but it’s not the latecomers who are taking
advantage of falling prices. The early adopters are getting a laptop to
complement their existing desktop or laptop computer.”
Multimedia Trends: Segmenting the U.S. Consumer Population is an
in-depth analysis of households by their proclivity to adopt technology
products and services. It is based on three nationwide surveys and
responses collected from over 8,000 households.
For more information on
Multimedia
Trends: Segmenting the U.S. Consumer Population, visit
http://www.parksassociates.com
or contact Parks Associates at 972-490-1113 or e-mail
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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