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Parks Associates predicts consolidation in mobile TV
market
The nascent mobile TV market in the U.S. cannot support the current
number of players and is likely to undergo consolidation, according to
Mobile TV:
Analysis & Forecasts, a new report from Parks Associates. The
report specifically points to Crown Castle’s Modeo and Aloha Partner’s
Hiwire as candidates for consolidation, with both companies planning to
launch nationwide mobile TV networks using DVB-H technology.
Parks Associates cites several factors that make consolidation likely.
In addition to Hiwire and Modeo, Qualcomm and Sprint-Nextel are both
planning to deploy new networks, bringing the total to four. This number
is high by international standards despite the fact that the U.S. has a
relatively low cellular penetration rate. Italy and South Korea, by
comparison, have just two networks each even though consumers in these
countries show a stronger propensity for using mobile phones as multimedia
platforms, according to Parks Associates’
Global
Digital Living™.
“If you do the math, there are four networks for four operators, and
that isn’t realistic because you lose all the advantages of network
sharing,” said
John Barrett,
director of research at Parks Associates. “Consolidation would be a
win-win scenario for the industry. Hiwire needs a network, and Modeo needs
a more favorable spectrum allocation. They are a natural fit, whereas
Sprint-Nextel has a large subscriber base to support its network and
Qualcomm is dedicated to promoting its technology and chipsets.”
Mobile
TV: Analysis & Forecasts provides an in-depth understanding of the
mobile TV market dynamics as well as an analysis of consumer demand. For
more information on this report, visit
http://www.parksassociates.com
or contact Parks Associates at 972-490-1113 or e-mail
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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