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ARCHIVE 2006
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Households on the Move More Likely to Buy Consumer
Electronics
New homes inspire a desire for new televisions, according to
Households on the Move, which found that recently moved households lead
sedentary households in all categories of recent TV purchases, from
traditional tube TVs to flat-panel plasmas.
This new study from Parks Associates reports an estimated 23 million
U.S. households move every 18 months. In that same timeframe, 20% of these
households have purchased a traditional tube TV, 16% have purchased a
flat-panel LCD TV, 7% have purchased an HD traditional tube TV, and 8%
have purchased a flat-panel plasma. Among households that have not moved
in the past 18 months, only 14% have recently purchased a traditional tube
TV, 13% have purchased a flat-panel LCD TV, 5% have purchased an HD
traditional tube TV, and 5% have purchased a flat-panel plasma.
Households on the Move attributes several factors to this trend,
including the inconvenience of moving bulky electronics devices, concern
over damage during the move, and a desire to outfit additional rooms in a
new home.
“In some cases, over one-third of all the households buying these new
CE products have recently moved,” said
John Barrett,
director of research at Parks Associates. “That’s not a segment you want
to disregard. Consumer electronics companies should target households on
the move through discounts and promotions.”
Households on the Move provides an in-depth understanding of how
moving impacts purchasing decisions for consumer electronics and
subscriptions to communication and entertainment services. The project
features data and analysis from a survey of over 3,000 U.S. households.
For more information on this report, visit
http://www.parksassociates.com
or contact Parks Associates at 972-490-1113 or e-mail
sales@parksassociates.com.
For more market research data, visit Parks Associates’ Fast Facts site
http://www.parksassociates.com/fastfacts.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
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